Jamie Say

Marketing Insights and Strategy Leads for Asia · Ego Pharmaceuticals · company speakers →

Jamie Say is the Head of Marketing for Malaysia and Singapore, where she transforms two decades of consumer marketing expertise into B2B2C strategies that fuel growth across the entire brand funnel. With a career spanning FMCG and pharmaceuticals—including roles at Unilever, Nestlé, and Mundipharma—she has built award-winning, integrated campaigns that merge consumer insights, digital innovation, and influencer partnerships to engage both professionals and end-users. Her approach bridges consumer storytelling with measurable B2B impact. Many focus on the ‘C’ in B2B2C business model, but real impact begins with the ‘B’—because when businesses, retailers, and healthcare professionals are equipped and inspired, they become the bridge that delivers meaningful impact to consumers.

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