George Cassimatis

Senior Email & Customer Lifecycle Coach · Ecommerce Equation · company speakers →

George is a customer lifecycle marketing specialist with deep expertise in email, SMS, loyalty, and customer journey optimisation across ecommerce and lead generation. With a background working agency-side, George has led lifecycle and CRM strategies for a wide portfolio of Australia’s top ecommerce brands. With a passion for customer centric marketing, bringing a unique blend of data driven insight and human first thinking to everything he does.

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