Eric Rouleau

Sr. Manager, Independent Marketing Services · SpartanNash · company speakers →

<p>Eric is a full-stack marketing strategist dedicated to driving digital transformation across the grocery retail industry.  Eric serves as Sr. Manager, Independent Marketing Services at SpartanNash, a member of the C&S Wholesale Grocers family of companies. With expertise across omnichannel platforms — including paid media, SEO, email, social, POS, loyalty and shopper marketing networks — Eric helps independent retailers grow their marketing maturity and turn strategy into measurable impact.</p> <p>Throughout his career, Eric's led award-winning initiatives that connect digital engagement with in-store results. He has had the opportunity to work across both corporate and independent grocery environments, guiding cross-functional teams and mentoring emerging leaders along the way. Eric believes in combining innovation with practicality — using data, empathy, and creativity to build marketing that works in the real world.</p> <p>Eric and his wife, Betsy, love life in Grand Rapids, Michigan, where they’re raising four lively boys. When he’s not cheering on his kids, Eric enjoys running, competing in triathlons, and making music as the Bassist of the SpartanNash Band "Out of Office."</p>

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