Dr Mohamed Elfarra

Head of Data Science and Insights · Al Futtaim Automotive · company speakers →

Mohamed Elfarra is the Head of Data Science and Insights at Al Futtaim Automotive, where he applies his PhD in Economics to lead and innovate in the field of data analytics. A seasoned professional, Elfarra has a passion for building advanced analytics teams, constantly evolving his vision for team dynamics and structure. He is recognized for his thought-provoking stance on data, encapsulated in his favorite quote: “Data is a very dangerous science.” His expertise is further evidenced by his previous roles, including Managing Partner of Data, Analytics & Insights at Publicis in the UK, Director of Advanced Analytics at Ipsos, and Head of Advanced Analytics Innovation at IRI, all based in the UK. Elfarra’s career is marked by a commitment to leveraging data for insightful decision-making and strategic business growth.

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