Danyal Syed

Head of Consumer and Customer Insights · IKEA · company speakers →

Professional: Marketing Executive with extensive global leadership experience in marketing, insights and strategy, having worked in CPG, Retail and Tech verticals, both on the client and agency sides. Personal: A feminist, 2SLGBTQIA+ ally, avid (read: average) reader, awkward dancer and stuck in a perpetual loop to get fit. • Driving key retail business strategy decisions as part of IKEA's country leadership, rooted in an ever-evolving understanding of customers, consumers, the home furnishing category, brand and business performance, to achieve long-term business goals • Leading, coaching and developing the consumer insights vertical through feedback-rich coaching and facilitative leadership

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