Dan Petrousek

Senior Vice President, Asset Protection · Ulta Beauty · company speakers →

Appointed as Senior Vice President of Loss Prevention at Ulta Beauty in January 2025, Dan brings more than 23 years of dedicated service and leadership within the organization. His career reflects a steady ascent through key roles in both loss prevention and human resources, positioning him as a versatile and forward-thinking executive. Prior to his current role, Dan served as Vice President of People Success, where he led talent and organizational development strategies for Ulta Beauty’s national Supply Chain Network, encompassing seven distribution centers across the United States. He began his journey with the company as a Regional Loss Prevention Manager and progressed through critical leadership positions, including Manager of Loss Prevention Security Systems and Technology, Senior Human Resources Manager, and Director of Human Resources for both retail stores and distribution operations. Dan is widely recognized for his innovative mindset, cross-functional leadership, and unwavering commitment to continuous improvement. His ability to navigate and lead through change has driven impactful transformation across a range of business functions. In 2026, Dan led the evolution of Ulta Beauty’s Loss Prevention function into Asset Protection, strengthening enterprise partnership and positioning the team to support continued growth and international expansion. As SVP of Asset Protection, Dan is focused on delivering comprehensive enterprise security risk management through the strategic integration of technology, process innovation, risk intelligence, and operational optimization to drive profitability. His leadership philosophy centers on people empowerment, team performance, and stakeholder engagement – ensuring Ulta Beauty’s asset protection efforts are as dynamic and future-ready as the company itself.

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