Dallis Wong Yuen Shan

Cross-border E-commerce Strategist · Alibaba.com Hong Kong · company speakers →

Ms. Dallis Wong is a Cross-border E-commerce Strategist at Alibaba.com Hong Kong, specializing in guiding beauty and jewellery brands through globalization, with a unique focus on interdisciplinary cultural and aesthetic markets. With a background in Art Appreciation and Cultural Studies, she decodes global aesthetics, beauty market trends and consumer behaviours through cross-cultural perspective. Her experience is grounded in aesthetics: from applying her art and culture expertise working as an Art Specialist in auction and as a VIP docent at Art Basel to beauty marketing roles in HK listed beauty companies and now to guiding skincare and jewellery brands through globalization at Alibaba.com. Recognized for her holistic view of aesthetic markets, she was invited by The Hong Kong Jockey Club to share her unique insights on art appreciation and whisky culture. This expertise leverages her beauty industry background to help skincare brands translate cultural insights into effective global strategy at Alibaba.com

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