Claire Tinker

Principal · ESL Insights, LLC

Claire has been an integral part of the ESL Insights team for more than 17 years, following a career in technology services where her responsibilities included operational support and utilizing metrics to improve operational performance. In her role at ESL Insights, Claire is responsible for much of the overall research design, managing fieldwork, client interface, and analysis and reporting of research results. Claire views market research as a “must have” in providing the strategic insights C-Suite executives will require as they respond to the demands of the post COVID-19 marketplace. She is convinced that understanding the COVID mindset will be critical for advertisers and companies in strengthening their brand and retaining their customer base in these times of enormous stress and uncertainty.

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