Alba Colón

Director of Competition Systems & Technical Partnerships · Hendrick Motorsports · company speakers →

In January 2018, decorated auto racing engineer Alba Colón joined Hendrick Motorsports as director of competition systems. She works to enhance capabilities that directly support at-track competition with responsibility for critical areas including data analytics and communication technologies, database, team operations center among others. Long regarded as one of the most influential women in NASCAR, Colón came to Hendrick Motorsports after a well-chronicled career with General Motors that spanned more than two decades. Colón has received numerous honors for her pioneering work. In 2017, the Hispanic Heritage Foundation presented her with the STEM Award for contributions in science, technology, engineering and mathematics. She was honored as one of Business Insider's 23 Most Powerful Women Engineers in the World in 2015. In 2021, the American Society of Mechanical Engineers presented her the prestigious Kate Gleason Award. Colón has a degree in Mechanical Engineering from the University of Puerto Rico, Mayaguez.

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