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Arts And Entertainment
15,000
Attendees
The 20th annual River City Roots Festival is a two-day free signature event in Downtown Missoula, Montana, featuring live music on West Main Street, a fine art show, and family-friendly activities. The event highlights local culture and art, drawing over 15,000 visitors to the heart of the city in August.
Attendees: General public, families, music enthusiasts, and tourists.
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Organizer
Downtown Missoula Partnership
Nonprofit · Missoula, United States · Founded 1980
A membership-based organization focused on promoting, supporting, and managing commercial vitality and community events in downtown Missoula.
Why people attend
Attendees visit to experience free live music, an art show, family activities, and the 4-mile Roots Run in a downtown setting. It is a premier regional community festival.
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