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Media & Entertainment
The opening rounds of the 2027 PBR World Finals: Unleash The Beast (UTB) at Cowtown Coliseum in Fort Worth, Texas. This event brings together top bull riders to compete for the championship in the final stages of the professional bull riding season.
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25 exhibitors here. You probably care about 20–30. Tell us your ICP, we'll find them.
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Exhibitor list
25 companies are exhibiting at PBR World Finals: Unleash The Beast - Opening Rounds. A sample of 12 is shown below — unlock the full list to see all 25.
13 more exhibitors at PBR World Finals: Unleash The Beast - Opening Rounds.
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Why people attend
Fans attend to watch high-stakes professional bull riding, experience the atmosphere of the World Finals, and see the top 40 UTB riders compete.
Frequency
annual
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