Events › Consumer Goods
Consumer Goods
450
Exhibitors
45,000
Attendees
The Middle East's premier international fitness and bodybuilding trade show, co-located with Dubai Active, bringing together global sports nutrition brands, fitness equipment manufacturers, retailers, and distributors alongside competitive athletes.
Attendees: Fitness professionals, personal trainers, gym owners, sports nutrition distributors, wholesalers, retailers, bodybuilding competitors, and fitness enthusiasts.
Exhibitor mix: The event floor plan spans Dubai Active Show, Dubai Active Industry, and Dubai Muscle Show, grouped into segments like nutrition, apparel, gym gear, recovery, and fitness apps.
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Venue
Dubai Exhibition CentreExhibition centre · 45,000 m² · 2 halls
A major exhibition and convention facility located within Expo City Dubai, offering flexible exhibition space, specialized halls, and meeting rooms. It serves as a hub for major international trade shows and summits in the UAE.
📍 Expo City Dubai, Dubai South, Dubai, United Arab Emirates
Operated by Dubai World Trade Centre
Organizer
IEG Middle EastSubsidiary · Dubai, United Arab Emirates
Organizes the Dubai Muscle Show and Dubai Active, serving the international fitness and bodybuilding industry.
Exhibitor list
450 companies are exhibiting at Dubai Muscle Show. A sample of 12 is shown below — unlock the full list to see all 450.
438 more exhibitors at Dubai Muscle Show.
Unlock the complete exhibitor list — every company, with optional ICP filtering and verified buying-committee contacts per matched account.
Why people attend
To sample new sports nutrition formulations, negotiate distribution agreements for the Middle East, evaluate commercial gym hardware, and secure volume discounts with top global wellness brands.
Exhibitor categories
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Frequently asked questions