Events Retail & E-commerce

Retail & E-commerce

China (Shenzhen) Cross Border E-Commerce Fair - Autumn 2026

Trade-orientedLarge-scaleIn-personInternational draw
📅 16 September 2026 – 18 September 🏛️ Shenzhen World Exhibition & Convention Center 📍 Shenzhen, CN ↗ 🏢 Messe Frankfurt (Shenzhen) Co Ltd, China Merchants Exhibition Management (Shenzhen) Co Ltd, Beijing Talent-Expo Co Ltd 🔁 annual

1,500

Exhibitors

100,000

Attendees

Leading Shenzhen cross-border e-commerce fair connecting Chinese manufacturers with global markets. Features 1,500+ exhibitors covering 14 categories, including consumer electronics, fashion, and home goods.

Attendees: Cross-border e-commerce platform sellers, buyers, comprehensive pilot zones, brand agents, trade firms, and supply chain service providers.

Exhibitor mix: Four theme halls: Electronics, Fashion, Sports & Leisure, Home Life. Includes POD, Logistics, and Consumer Security zones.

Filter this event to your ICP.

1,500 exhibitors here. You probably care about 20–30. Tell us your ICP, we'll find them.

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Venue

Shenzhen World Exhibition & Convention Center

Exhibition centre · 435,000 m² · 19 halls · ~12,500 people

A mega exhibition and convention complex in Shenzhen, China, featuring 400,000 sqm of indoor exhibition space (Phase I) across 19 halls, including a 50,000 sqm mega hall and extensive conference facilities along a central corridor.

📍 No. 1 Zhancheng Road, Fuhai Street, Bao'an District, Shenzhen, China, 518103

Operated by Shenzhen Zhaohua International Convention and Exhibition Operations Co., Ltd.

106 events tracked at this venue → Venue website ↗

Organizer

Messe Frankfurt Exhibition GmbH

Subsidiary · Frankfurt am Main, Germany

Messe Frankfurt Exhibition organises international trade fairs, congresses, and events globally.

Runs 118 events → Full portfolio ↗

Why people attend

Sourcing high-quality Chinese manufactured products, logistics services, digital marketing, and E-commerce support.

Exhibitor categories

Cross-Border PlatformsLogistics & Supply ChainDigital MarketingConsumer ElectronicsHome AppliancesFashion & Accessories

Sample matches

Filtered to a Series-B SaaS ICP. Your filter will be different.

Sample Match A

example.com

91 — High
Enterprise SaaS200–500 employeesAmsterdam, NL

"Strong ICP match: Series B, EU expansion, VP Engineering and CTO attending."

Sample Match B

example.io

79 — Medium
Cloud platform50–200 employeesLondon, UK

"Mid-stage SaaS with active GTM motion; product-led growth signals align with ICP."

████████ ██████

████████.io

██ — Medium
████████████ 200–500 employees ████, ██

"████████████████████████████████████████."

Submit your ICP
to unlock all matches

Request intelligence →

████████ ██████

████████.io

██ — Medium
████████████ 200–500 employees ████, ██

"████████████████████████████████████████."

Submit your ICP
to unlock all matches

Request intelligence →

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Frequently asked questions

When is China (Shenzhen) Cross Border E-Commerce Fair - Autumn?+
China (Shenzhen) Cross Border E-Commerce Fair - Autumn takes place on 16 September 2026 to 18 September 2026.
Where is China (Shenzhen) Cross Border E-Commerce Fair - Autumn held?+
China (Shenzhen) Cross Border E-Commerce Fair - Autumn is held at Shenzhen World Exhibition & Convention Center, Shenzhen, CN.
Who organises China (Shenzhen) Cross Border E-Commerce Fair - Autumn?+
China (Shenzhen) Cross Border E-Commerce Fair - Autumn is organised by Messe Frankfurt (Shenzhen) Co Ltd, China Merchants Exhibition Management (Shenzhen) Co Ltd, Beijing Talent-Expo Co Ltd.
How many exhibitors attend China (Shenzhen) Cross Border E-Commerce Fair - Autumn?+
China (Shenzhen) Cross Border E-Commerce Fair - Autumn typically hosts approximately 1,500 exhibitors.
How often is China (Shenzhen) Cross Border E-Commerce Fair - Autumn held?+
China (Shenzhen) Cross Border E-Commerce Fair - Autumn is held annual.

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