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B2B SaaS
7,500
Attendees
Bits & Pretzels is a three-day, B2B-focused founders festival in Munich during Oktoberfest, bringing together 7,500+ startups, investors, and enterprise executives for networking, high-profile keynotes, and curated matchmaking.
Attendees: Startup founders, investors, corporate leaders, and innovators.
Exhibitor mix: Startup expo exhibition area and various country/regional pavilions (e.g., Sweden).
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Organizer
Messe München GmbHGovernment · Munich, Germany · Founded 1964
Messe München is a global trade fair organizer operating international exhibitions, congresses, and convention venues.
Exhibitor list
16 companies are exhibiting at Bits & Pretzels. A sample of 12 is shown below — unlock the full list to see all 16.
4 more exhibitors at Bits & Pretzels.
Unlock the complete exhibitor list — every company, with optional ICP filtering and verified buying-committee contacts per matched account.
Why people attend
Startup founders, investors, and corporate leaders connect to network, raise capital, find clients, and secure partnerships in a unique, informal setting.
Exhibitor categories
Speakers
1,690 speakers at Bits & Pretzels
Also speaking at Black Women Business Talks, SXSW Conference & Festivals, Cannes Lions International Festival of Creativity
European Commissioner for Startups, Research and Innovation · European Commission
Also speaking at EUCAD Symposium 2026, The Business Booster, London Tech Week
Bundesministerin · Bundesministerium für Wirtschaft und Energie
Also speaking at ComVac - Hannover Messe
Bundesminister für Digitales und Staatsmodernisierung
Also speaking at MWC Barcelona, DMEXCO - Digital Marketing Exposition & Conference, TRANSFORM
Co-Founder & CEO · Legora
Also speaking at HumanX Europe, London Tech Week, UNBOUND
Founder & CEO · Dash0
Partner · Accel
President & Managing Director · General Catalyst
Founder & Chairman · Lakestar
General Partner · Creandum
Partner · Andreessen Horowitz
Maschmeyer Group
Also speaking at Hinterland of Things Conference, ComVac - Hannover Messe
Managing Partner · United Founders
About
GP · Auxxo Management GmbH
Member of the Management Board · TRIGEMA
A potential heir to the Trigema throne, Bonita Grupp stands as a symbol of family legacy and innovation. Leading the company's online retail and personnel, she's committed to sustainability and regional production. Educated in elite institutions, Bonita's vision for Trigema is a blend of tradition and modernity, reflecting her own journey from the Swiss elite school to the heart of the family business.
CIO · Apleona
With 18 years of IT expertise, Björn Fues has made a significant shift from Aldi Nord to Apleona, a facility management specialist. His journey, marked by leadership roles at DB Systel and the finance sector, now focuses on enhancing innovation and execution speed in IT. Björn's blend of computer science and business engineering fuels his vision for excellence, making him a key player in Apleona's future success.
+ 1,674 more speakers at this event.
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