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Hospitality & Travel
1,000
Exhibitors
12,000
Attendees
The premier winter trade show for the specialty food and beverage industry in North America, organized by the Specialty Food Association, bringing together thousands of makers, buyers, and distributors for product discovery and networking.
Exhibitor mix: Features dedicated zones including the Debut District, Fancy Bodega, Good Food Mercantile, and various State & Country Pavilions.
Winter FancyFaire is held annually. This page tracks the next confirmed edition — Winter FancyFaire 2028 dates will be added here once announced.
Filter this event to your ICP.
1,000 exhibitors here. You probably care about 20–30. Tell us your ICP, we'll find them.
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Venue
The Moscone CenterConvention centre · 65,032 m² · 3 halls · ~6,000 people
The Moscone Center is San Francisco's premier convention complex located in the SoMa district. It features over 700,000 sq ft of exhibit space across three main halls (North, South, and West), over 100 meeting rooms, and expansive ballroom space, hosting major trade shows and conferences.
📍 747 Howard St, San Francisco, CA 94103, US
Operated by San Francisco Convention Facilities Department
Organizer
Specialty Food AssociationNonprofit · New York, United States · Founded 1952
A non-profit membership-based trade organization that promotes and supports the culinary and specialty food industry through trade shows, education, and resources.
Why people attend
Buyers from major retail and foodservice channels attend to discover upcoming flavor trends, source innovative and emerging CPG brands, sample new products, and network with global suppliers.
Who attends
Exhibitor categories
Sample matches
Filtered to a Series-B SaaS ICP. Your filter will be different.
Sample Match A
example.com
"Strong ICP match: Series B, EU expansion, VP Engineering and CTO attending."
Sample Match B
example.io
"Mid-stage SaaS with active GTM motion; product-led growth signals align with ICP."
████████ ██████
████████.io
"████████████████████████████████████████."
Submit your ICP
to unlock all matches
████████ ██████
████████.io
"████████████████████████████████████████."
Submit your ICP
to unlock all matches
Speakers
67 speakers at Winter FancyFaire
Founder and CEO · Ibis Communication
"Breaking Through in a Diverse Marketing Landscape"
Also speaking at Summer Fancy Food Show
Founder · UNITE
"Multicultural Marketing Panel"
Also speaking at Summer Fancy Food Show
Founder and CEO · Sanzo
"Multicultural Marketing Panel"
Also speaking at Summer Fancy Food Show
Founder and CEO · Brooklyn Delhi
"Multicultural Marketing Panel"
Also speaking at Summer Fancy Food Show
Winter FancyFaire 2026 Speakers – Keynote & Expert Lineup
Specialty Food Association
"Winter FancyFaire 2026 Speakers – Keynote & Expert Lineup"
Summer Fancy Food Show Sessions
Specialty Food Association
"Expert-Led Industry Insights"
Founder · Nona Lim
"International Home Cooking Here to Stay: Panelists"
Also speaking at Summer Fancy Food Show
Co-founder, vice chairman, and chief strategy officer · ThinkFoodGroup
"International Home Cooking Here to Stay: Panelists"
Also speaking at Summer Fancy Food Show
Managing Partner and CEO · The Food Institute
"International Home Cooking Here to Stay: Panelists"
Also speaking at Bar Convent Brooklyn, Healthy Food Expo New York, Summer Fancy Food Show
CEO and co-founder · Café Spice Global Cuisine
"International Home Cooking Here to Stay: Panelists"
Also speaking at Summer Fancy Food Show
Culinary Director · Café Spice Global Cuisine
"International Home Cooking Here to Stay: Panelists"
CEO · Whole Foods Market
"Keynote with Whole Foods Market CEO Jason Buechel"
Also speaking at Aspen Ideas Festival, Summer Fancy Food Show
Associate Director · Mintel Food & Drink
"SFA Trendspotter Panel"
Also speaking at Summer Fancy Food Show
Taste, Foresight & Trenz · dsm-firmenich
"SFA Trendspotter Panel"
Also speaking at Summer Fancy Food Show
Taste, Foresight & Trenz · dsm-firmenich
"SFA Trendspotter Panel"
Also speaking at Summer Fancy Food Show
Editor in Chief · SAVEUR
"SFA Trendspotter Panel"
Also speaking at Summer Fancy Food Show
+ 51 more speakers at this event.
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