Events › Consumer Goods
Consumer Goods
250
Exhibitors
25,000
Attendees
The UK's largest dedicated toy, game, and hobby trade show. It features over 250 exhibiting companies ranging from large multinational corporations to small startups, showcasing thousands of new products to retailers, buyers, and media professionals.
Exhibitor mix: Organized by stand number and product categories including Action Toys, Boardgames, Collectables, Plush, and STEAM toys. Specific areas for Greenhouse (startups) and BTHA Member lounges.
The Toy Fair is held annually. This page tracks the next confirmed edition — The Toy Fair 2028 dates will be added here once announced.
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208 exhibitors here. You probably care about 20–30. Tell us your ICP, we'll find them.
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Venue
Olympia LondonMultipurpose · 43,200 m² · 4 halls · ~10,000 people
A historic exhibition and conference center located in West London, featuring exhibition halls, a grand hall, and conference facilities. It hosts numerous trade shows, exhibitions, and consumer events annually.
📍 Hammersmith Rd, London W14 8UX, UK
Operated by Yoo Capital and Deutsche Finance International
Organizer
British Toy & Hobby Association
Nonprofit · London, United Kingdom · Founded 1944
A trade association representing UK toy makers that advocates for toy safety, promotes play value, and hosts trade exhibitions.
Exhibitor list
208 companies are exhibiting at The Toy Fair. A sample of 12 is shown below — unlock the full list to see all 208.
196 more exhibitors at The Toy Fair.
Unlock the complete exhibitor list — every company, with optional ICP filtering and verified buying-committee contacts per matched account.
Why people attend
To source the latest toy and hobby product launches for the upcoming year, network with major manufacturers like Bandai and Jazwares, and discover innovative new brands in the Greenhouse zone.
Who attends
Exhibitor categories
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Frequently asked questions