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The Running Event 2026 Exhibitor List

Trade-orientedLarge-scaleIn-personNational draw
📅 1 December 2026 – 3 December 📍 Henry B. González Convention Center, San Antonio, US ↗ 🏢 Diversified Communications 🔁 annual

357

Exhibitors

4,000

Attendees

The Running Event is North America's premier conference and trade show for the run and outdoor specialty retail industries, showcasing footwear, apparel, nutrition, and technology brands alongside peer education sessions.

Exhibitor mix: Features dedicated areas including Switchback (outdoor brands), Emerging Brands, and pavilions tailored for run and outdoor specialty retailers.

Sports OutdoorFootwearFashion ApparelRetail EcommerceWellness Fitness runningoutdoor gearathletic footwearsports apparelsports nutritionactivewearretailers

The Running Event is held annually. This page tracks the next confirmed edition — The Running Event 2027 dates will be added here once announced.

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Venue

Henry B. González Convention Center

Convention centre · 47,752 m² · 5 halls

A major convention center located in downtown San Antonio, Texas, along the River Walk. Following a 2016 expansion, it features over 514,000 sq ft of contiguous exhibit space, the 54,000 sq ft "Stars at Night" ballroom, and the 2,319-seat Lila Cockrell Theatre.

📍 900 E Market St, San Antonio, TX 78205, USA

Operated by City of San Antonio

56 events tracked at this venue → Venue website ↗

Organizer

Diversified Communications

Private · Portland, United States · Founded 1949

An international media company providing market access, education, and communities through global business trade shows, conferences, and digital publications.

Runs 21 events → LinkedIn ↗ Full portfolio ↗

Exhibitor list

The Running Event exhibitor list

46 companies are exhibiting at The Running Event. A sample of 12 is shown below — unlock the full list to see all 46.

34 more exhibitors at The Running Event.

Unlock the complete exhibitor list — every company, with optional ICP filtering and verified buying-committee contacts per matched account.

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Why people attend

Buyers discover future product lines, evaluate new run and outdoor specialty technologies, network with top brands, and learn business strategies in comprehensive educational sessions.

Who attends

Run and outdoor specialty retailersstore ownersbuyersevent directorsrace managersand brand executives sourcing footwearapparelgearand nutrition solutions.

Exhibitor categories

FootwearApparelNutrition/HydrationEssentials/AccessoriesRecoveryInjury PreventionHosieryNutritionTechnology

Speakers

190 speakers at The Running Event

A

Anne Schoolcraft

Certified EOS Implementer · EOS Worldwide

"DEEP DIVE: Are You Running Your Business or Is Your Business Running You?"

Bio

Anne Schoolcraft is a seasoned expert in business operations and efficiencies, bringing a wealth of knowledge and practical strategies to optimize organizational performance. As a Certified EOS Implementer®, Anne has helped dozens of leadership teams across North America get more of what they want from their businesses. After a successful career as an engineer and trainer in the medical device field, Anne transitioned to lead a turnaround of her family’s business as President. Implementing EOS® in that business in 2014 was key to erasing a quarter million dollars in debt and setting the company on a path to stable growth and consistent profitability. Realizing her passion lay in facilitating great meetings and solving problems, Anne now shares the value of EOS with other small businesses.

business operationsorganizational growthEOS framework

Also speaking at Switchback Spring

M

Martha Garcia

Freelance Marketing Strategist / Storyteller

"The Practice of Showing Up: Building Community in Our Industry"

Bio

Martha Garcia is a bold, consumer-first marketing leader who works at the intersection of product and brand. She has led integrated strategies for global corporations, startups, and nonprofits—driving growth, brand distinction, and cultural relevance. Recognized by Running Insight, Women’s Running Magazine, Footwear News, and PRWeek, Martha is passionate about building purpose-driven brands that create lasting impact.

community buildingmarketing strategybrand purpose

Also speaking at Assets 2026: ISA Annual Conference

J

Jessica Murphy

Co-Founder · BibRave

"The Practice of Showing Up: Building Community in Our Industry"

Bio

Jessica Murphy is a co-founder of BibRave – an agency specializing in Influencer/Ambassador and Experiential/Event Marketing in the running and active lifestyle industry. Prior to BibRave, Jessica served as the Managing Director for Runner’s World. She spent 10+ years in Advertising, Marketing, and Sponsorship Sales across a variety of organizations, from Nike to LinkedIn to The Atlantic! Jessica has run over 25 marathons, 3 ultra-marathons, and loves taking on new fitness adventures! When she’s not running she loves food, traveling, and enjoying the outdoors.

community buildingrunning industryexperiential marketing

Also speaking at Switchback Spring, Running USA Industry Conference

A

Abigail Hollie

Senior Program Manager · Running Industry Diversity Coalition (RIDC)

"The Practice of Showing Up: Building Community in Our Industry"

diversity and inclusionrunning industry

Also speaking at Switchback Spring

E

Elizabeth McGarry

Founder and Creative Director · DAUGHTERS And Sons

Bio

Elizabeth McGarry is the Founder and Creative Director of DAUGHTERS And Sons, an award-winning multidisciplinary studio working at the intersection of sport, style, and culture. With more than 20 years of experience, she partners with teams who want to build from the inside out- shaping brand strategy, design direction, and culture-defining creative for running and […]

brand strategydesign directionsports culture

Also speaking at Functional Fabric Fair Summer, Functional Fabric Fair - Portland

B

Byron Gartrell

Head of Marketing for Run/Train · PUMA North America

Bio

Byron Gartrell serves as the Head of Marketing for Run/Train at PUMA North America, where he has been instrumental in driving the category’s marketing efforts for the region. Byron’s passion for running began in middle school in Rochester, NY, and his dedication carried him through years of competitive racing, including competing at the collegiate level. […]

sports marketingrunning industrybrand strategy
M

Magdalena Boulet

Business Leader and Olympic Athlete · GU

Bio

Magda is a seasoned business leader, Olympic athlete, and a key influencer in the endurance world, driven by a deep passion for human physiology and movement in nature. Her journey began while studying Exercise Physiology and coaching at UC Berkeley. While pursuing her master’s degree, she connected with GU’s founder, Dr. Bill Vaughan, and eventually […]

endurance sportsexercise physiologyathletic training
K

Kim Furnari

Director of Apparel Sales · Brooks Running

Bio

Kim Furnari is the Director of Apparel Sales at Brooks Running, bringing 28 years of experience in the running industry. Her career began on the sales floor at Fleet Feet, continued as a Sales Representative at New Balance, and has since evolved into leading the apparel sales team at Brooks. Kim serves on the RIA […]

apparel salesrunning industryretail sales
C

Christine Bowen

Operations and Sales Executive

Bio

Christine Bowen is an accomplished operations and sales executive with more than 15 years of experience in the sports industry. She is a strategic thinker with proven skills in taking projects from concept to market acceptance. Christine’s career has demonstrated extreme proficiency in a wide range of business-critical functions, including sponsorship sales, partnership management, and […]

sports industry operationssponsorship salespartnership management

Also speaking at Running USA Industry Conference

C

Cat Ayers

Head of U.S. Marketing · ASICS

Bio

As Head of U.S. Marketing at ASICS, Cat leads a dynamic team driving strategy across Brand, Account, Sports Marketing, DTC, and Communications. Cat’s focus is building the ASICS brand through Core Performance Sports, Running, and Lifestyle—connecting ASICS’ products with purpose. Every initiative is grounded in the belief that movement uplifts both body and mind. Sound […]

brand strategysports marketingdirect-to-consumer
A

Amy Minkel

Chief Operating Officer and Co-Owner · Fleet Feet Charleston

Bio

Amy Minkel is the Chief Operating Officer and Co-Owner of Fleet Feet Charleston. After a 20+ year career in healthcare, she and her husband decided to take a new path and opened the first of their now four stores in 2013. With a passion for building connections through movement, she has helped make Fleet Feet […]

retail operationsrunning retailcommunity building
G

Genie McDonnell Beaver

Founder and Owner · West Stride

Bio

Genie Beaver’s lifelong passion for running ignited the vision for West Stride, a specialty running store she opened in 2008 to serve Atlanta’s running and walking community. With a deep commitment to empowering women in the business of running, Genie actively supports aspiring female entrepreneurs across the industry, and West Stride has grown into a […]

running retailfemale entrepreneurshipcommunity engagement
A

Alexis Saenz

Dancer and Choreographer

Bio

Alexis Saenz is a queer, mixed-race woman originally from the Cheyenne, Ute territories, known as so called Denver, Colorado and resides in Tongva territory, known as so called Los Angeles, CA. Alexis graduated from California Institute of the Arts with her Bachelor’s of Fine Arts in Dance and Choreography. Saenz has worked heavily within the […]

dance and choreographyperforming arts
B

Bianca Botta

Marketing Director for the Trail Running, Active Essentials, and Equipment categories · Patagonia

Bio

Bianca is a seasoned marketing leader specializing in strategic marketing for the outdoor industry. She is currently the Marketing Director for the Trail Running, Active Essentials, and Equipment categories at Patagonia, where she drives initiatives that connect outdoor enthusiasts with innovative products. With a strong background in creative campaign management, strategic leadership and driving consumer […]

outdoor industry marketingproduct strategycampaign management
T

Teresa Alpert

Pedorthist / Orthotist / President of PFA · Pedorthic Footcare Association / University of Colorado, Department of Foot and Ankle

podiatryfootwearorthotics

Also speaking at Switchback Spring

E

Emilio Anaya

Community Outreach Manager · Fleet Feet Boulder

community outreachrunning retail

Also speaking at Switchback Spring

+ 174 more speakers at this event.

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Frequently asked questions

When is The Running Event?+
The Running Event takes place on 1 December 2026 to 3 December 2026.
Where is The Running Event held?+
The Running Event is held at Henry B. González Convention Center, San Antonio, US.
Who organises The Running Event?+
The Running Event is organised by Diversified Communications.
How many exhibitors attend The Running Event?+
The Running Event typically hosts approximately 357 exhibitors.
How often is The Running Event held?+
The Running Event is held annual.

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