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29,000
Attendees
A multi-day sports event and marathon weekend featuring a comprehensive Health and Fitness Expo. The exhibition hosts numerous vendors focusing on athletics, health, recovery, performance gear, and community running programs.
Exhibitor mix: The expo features featured partner booths alongside physical and digital health, nutrition, wellness, and athletics booths.
The Cowtown Race Weekend is held annually. This page tracks the next confirmed edition — The Cowtown Race Weekend 2028 dates will be added here once announced.
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12 exhibitors here. You probably care about 20–30. Tell us your ICP, we'll find them.
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Venue
Will Rogers Memorial CenterMultipurpose · 2 halls · ~2,856 people
A 120-acre historic multi-purpose facility in Fort Worth's Cultural District featuring an auditorium, an exhibits hall, and equestrian arenas. Known for hosting major equestrian, livestock, and trade events including the Fort Worth Stock Show & Rodeo.
📍 3401 W Lancaster Ave, 76107 Fort Worth, US
Operated by City of Fort Worth Public Events Department
Organizer
The Cowtown Marathon
Nonprofit · Fort Worth, United States · Founded 1977
The Cowtown Marathon is a nonprofit organization that produces the largest multi-event road race in North Texas.
Exhibitor list
12 companies are exhibiting at The Cowtown Race Weekend. A sample of 11 is shown below — unlock the full list to see all 12.
1 more exhibitors at The Cowtown Race Weekend.
Unlock the complete exhibitor list — every company, with optional ICP filtering and verified buying-committee contacts per matched account.
Why people attend
To buy running gear, specialized nutritional products, and fitness tech while picking up race day registration materials.
Who attends
Exhibitor categories
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