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Hospitality & Travel

The Cake & Bake Show 2026 Exhibitor List

B2B & B2CMid-sizeIn-personNational draw
📅 26 November 2026 – 29 November 🏛️ Olympia London 📍 London, GB ↗ 🏢 Media 10 Limited 🔁 annual

The Cake & Bake Show is a prominent experiential trade and consumer event in the United Kingdom dedicated entirely to the baking, cake decorating, and sugarcraft industries, co-located with the Ideal Home Show Christmas.

Attendees: Home bakers, professional cake decorators, sugarcraft artists, pastry chefs, and hobbyist baking enthusiasts.

Exhibitor mix: Exhibitors are grouped alphabetically with stand numbers, heavily focusing on baking brands, sugarcraft accessories, artisan ingredient suppliers, and appliance manufacturers.

Bakery ConfectioneryCulinary GastronomyFood Products bakingcake decoratingsugarcraftpastryconfectionerybaking equipmentcake design

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Venue

Olympia London

Multipurpose · 43,200 m² · 4 halls · ~10,000 people

A historic exhibition and conference center located in West London, featuring exhibition halls, a grand hall, and conference facilities. It hosts numerous trade shows, exhibitions, and consumer events annually.

📍 Hammersmith Rd, London W14 8UX, UK

Operated by Yoo Capital and Deutsche Finance International

64 events tracked at this venue → Venue website ↗

Organizer

Media 10 Construction Limited

Private · Loughton, United Kingdom · Founded 2003

An award-winning publisher and organizer of large-scale, high-profile consumer and trade events.

Runs 10 events → LinkedIn ↗

Exhibitor list

The Cake & Bake Show exhibitor list

10 companies are exhibiting at The Cake & Bake Show. A sample of 9 is shown below — unlock the full list to see all 10.

1 more exhibitors at The Cake & Bake Show.

Unlock the complete exhibitor list — every company, with optional ICP filtering and verified buying-committee contacts per matched account.

Unlock all 10 exhibitors →

Why people attend

Buyers attend to source new artisan ingredients, discover cutting-edge cake decorating tools, secure exclusive supplier deals, and network with leading sugar artists and content creators.

Exhibitor categories

Baking Ingredients & EdiblesCake Decorating Tools & SugarcraftKitchen Appliances & EquipmentArtisan Confectionery & Sweet Treats

Speakers

38 speakers at The Cake & Bake Show

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Bio

<p>Gurdeep Loyal is an award-winning food/travel writer and culinary trends expert. He is the author of&nbsp;<i>'Flavour Heroes&nbsp;&ndash; 15 Modern Pantry Ingredients To Amplify Your Cooking'&nbsp;</i>and was winner of the <i>Jane Grigso</i><i>n Trust Award</i> for his debut cookbook, <i>'Mother Tongue&nbsp;&ndash; Flavours of a Second Generation'</i>. He has over 20 years experience in the food and drink world&nbsp;&ndash; building his career at food institutions including Innocent Drinks, Harrods Food Halls and M&amp;S Food, where he was the Head of Future Food Trends. Gurdeep is a monthly trends columnist for Olive Magazine, as well as being a regular guest on BBC 1's Saturday Kitchen. He has written about food, travel and gastronomic cultures for the likes of: Delicious Magazine, Conde Nast Traveller, The Independent and Borough Market.</p>

Also speaking at Eat & Drink Festival Christmas

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Georgia is a cake designer, tutor and content creator with a passion for baking that began in 2012. Initially exploring creative fields like architecture and animation, she soon found her true calling in the kitchen and went on to study classical French Patisserie at Le Cordon Bleu, London. After gaining hands-on experience in a Central London bakery, Georgia launched Georgia's Cakes in 2015. What began with bespoke orders quickly grew into a full-time business creating cakes for weddings, press events and celebrities including Rihanna and Cara Delevingne. Georgia has built a dedicated online following of over one million across YouTube, Instagram, and Facebook, taught hundreds of students through in-person and online workshops, appeared on national TV, and recently released her debut book&nbsp;<i>Georgia's Cakes. </i>Her journey reflects creativity, drive, and a love for sharing her craft with the world.&nbsp;&nbsp;

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Molly Robbins

TV Presenter, Baker, Owner · Molly’s Creature Creator Ltd

cake decoratingbaking

Also speaking at International Baking Industry Exposition

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With over 25 years experience and a lifetime immersed in chocolate, Oli The Choc is on a mission to inspire joy, imagination and connection through the power of chocolate. Raised in his parents&rsquo; home chocolate factory, chocolate is in his DNA. From handcrafted creations to unforgettable chocolate experiences, Oli&rsquo;s passion is playful, bold, and irresistibly delicious. Whether you're tasting, making, or simply exploring, you&rsquo;re invited into a world where imagination knows no limits.

Also speaking at Eat & Drink Festival Christmas

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<p>Having trained in France to great acclaim, Eric moved to London aged 22 to work for Albert and Michel Roux becoming their Head Pastry Chef within two years. In 1995 Eric established his own wholesale patisserie, leading to the opening of Cake Boy, a popular Baking School and Patisserie based in Battersea, South West London. Eric's skills and talent have turned him into a 'much in demand' global baking ambassador and he creates bespoke afternoon tea, sweet treats and baking experiences for clients around the world. His award-winning TV shows are available to watch on Amazon Prime and on National Geographic TV World wide.&nbsp;</p> <p><a href="https://cake-boy.co.uk/" target="_blank" title="https://cake-boy.co.uk/">https://cake-boy.co.uk/</a></p> <p>Instagram: <a href="https://www.instagram.com/eric_lanlard/?hl=en" target="_blank" title="https://www.instagram.com/eric_lanlard/?hl=en">@eric_lanlard</a></p>

Also speaking at Eat & Drink Festival Christmas

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+ 22 more speakers at this event.

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Frequently asked questions

When is The Cake & Bake Show?+
The Cake & Bake Show takes place on 26 November 2026 to 29 November 2026.
Where is The Cake & Bake Show held?+
The Cake & Bake Show is held at Olympia London, London, GB.
Who organises The Cake & Bake Show?+
The Cake & Bake Show is organised by Media 10 Limited.
How often is The Cake & Bake Show held?+
The Cake & Bake Show is held annual.

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