Events Retail & E-commerce

Retail & E-commerce

Pure at Spring Fair 2027 Exhibitor List

Trade-orientedLarge-scaleIn-personInternational draw
📅 7 February 2027 – 10 February 🏛️ National Exhibition Centre 📍 Birmingham, GB ↗ 🏢 Hyve Group 🔁 annual

Pure at Spring Fair is the UK's leading fashion buying trade show, integrated into Spring Fair. It serves as a major destination for clothing, footwear, and accessory brands to connect with department stores and independent boutique buyers.

Exhibitor mix: Organized into core sectors including Womenswear, Shoes & Accessories, jewellery & watch edit, and sustainable fashion categories.

Fashion ApparelFootwearAccessoriesB2b Trade Sourcing clothingfashionboutiquesdepartment storesapparelbuying

Pure at Spring Fair is held annually. This page tracks the next confirmed edition — Pure at Spring Fair 2028 dates will be added here once announced.

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35 exhibitors here. You probably care about 20–30. Tell us your ICP, we'll find them.

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Venue

National Exhibition Centre

Exhibition centre · 182,000 m² · 18 halls

The National Exhibition Centre (NEC) is the UK's largest exhibition venue, located in Birmingham. Set across a sprawling site, it features 18 interconnected halls, a versatile arena, and substantial outdoor space, hosting major B2B trade shows, consumer events, and conferences.

📍 National Exhibition Centre, Birmingham, B40 1NT, United Kingdom

Operated by NEC Group

124 events tracked at this venue → Venue website ↗

Organizer

Hyve Group

PE-backed · London, United Kingdom · Founded 1991

Hyve Group organizes category-defining international trade shows, conferences, and B2B networking ecosystems.

Runs 21 events → LinkedIn ↗ Full portfolio ↗

Exhibitor list

Pure at Spring Fair exhibitor list

35 companies are exhibiting at Pure at Spring Fair. A sample of 12 is shown below — unlock the full list to see all 35.

23 more exhibitors at Pure at Spring Fair.

Unlock the complete exhibitor list — every company, with optional ICP filtering and verified buying-committee contacts per matched account.

Unlock all 35 exhibitors →

Why people attend

To source next-season fashion collections, preview catwalk trends, discover emerging designers, and access global suppliers across apparel and accessories markets simultaneously.

Who attends

Retail buyersboutique ownersfashion designerssourcing directorsindependent stockistsand wholesalers looking for womenswearapparelaccessoriesand jewelry collections.

Exhibitor categories

WomenswearFootwearFashion AccessoriesJewellery & WatchesSustainable Fashion

Speakers

164 speakers at Pure at Spring Fair

S

Shirley Leader

Director & Owner · Velvet and Rose

Bio

Shirley is Director & Owner of Velvet & Rose, Womenswear Boutique in Petersfield, Hampshire and previously worked for FMCG company Procter & Gamble for over 20 years. Shirley’s product driven background coupled with the belief that the ‘consumer is boss’ has naturally flowed into her boutique where her customers are at the forefront of everything that she sells. Shirley enjoys networking, building communities & relations both locally & nationally and is serving as BIRA Director & Member of the Board of Management. Shirley has also appeared several times on the BBC News, Radio 4 and the national press.

retail managementcustomer experiencefashion retail

Also speaking at Pure London

R

Roo Davies

Mojo Coach

business resiliencestress managemententrepreneurship

Also speaking at Fashion at Spring Fair, Pure London, Autumn Fair

T

Thomas Wintle

E-commerce Leader · Tik Tok Shop

e-commercesocial commerce

Also speaking at Pure London

J

Joseph Mountain

Sustainability Lead · N Brown

sustainability

Also speaking at Pure London, Source Fashion

S
sustainabilitygreen printingbusiness development

Also speaking at Fashion at Spring Fair, The Print Show, Spring Fair

V

Victoria Jenkins

CEO and Founder · Unhidden

inclusive designfashion sustainabilitydiversity in fashion

Also speaking at New Designers, Pure London

E

Edwina Mullins

Co-Owner and Director · Social B

digital marketing

Also speaking at Pure London

O

Owais Ghaffar

Founder · SAIWO

Also speaking at Pure London

J

Jo Bohling

Founder & Director · The FAME Agency

fashion business

Also speaking at Pure London

G

Gabriele Dirvanauskas

Acting Editor · Drapers

fashion journalism

Also speaking at Pure London

J

Jill Geoghegan

Editor · Drapers

fashion journalism

Also speaking at Pure London

G

George Davies

Fashion Designer

"In Conversation With George Davies"

fashion design

Also speaking at Pure London

E

Eric Musgrave

Fashion Journalist & former Editorial Director · Drapers

"In Conversation With George Davies"

fashion journalism

Also speaking at Pure London

A

Alan O'Neill

Managing Director · Kara Change Management

change managementretail

Also speaking at Pure London

A

Arizona Muse

Fashion Model

"In conversation with Dana Thomas: sharing their passion for raising awareness around the climate emergency, biodynamic farming, and some of the positive solutions for businesses keen to support a regenerative and sustainable future"

fashionsustainability

Also speaking at Pure London

D

Dana Thomas

Contributing European Sustainability Editor, Author, Host of The Green Dream podcast · British Vogue

"Keynote address: why it is not only important but imperative to be eco-responsible in fashion, from field to form"

Bio

Thomas began her career writing for the Style section of The Washington Post, and for fifteen years she served as a cultural and fashion correspondent for Newsweek in Paris. Today, she is a leading voice in the climate movement, contributing to multiple outlets across the world on the subject – most notably in her role as European Sustainability Editor for British Vogue. She is also a bestselling author (Deluxe: How Luxury Lost Its Luster and Fashionopolis: The Price of Fast Fashion) as well as host of her own climate change-focused podcast The Green Dream where she welcomes experts, creators, and changemakers from politics to fashion for conversations on all things sustainable.

sustainabilityeco-responsible fashionfashion industry

Also speaking at Pure London, RLC Global Forum

+ 148 more speakers at this event.

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Frequently asked questions

When is Pure at Spring Fair?+
Pure at Spring Fair takes place on 7 February 2027 to 10 February 2027.
Where is Pure at Spring Fair held?+
Pure at Spring Fair is held at National Exhibition Centre, Birmingham, GB.
Who organises Pure at Spring Fair?+
Pure at Spring Fair is organised by Hyve Group.
How often is Pure at Spring Fair held?+
Pure at Spring Fair is held annual.

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