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Retail & E-commerce
Pure at Spring Fair is the UK's leading fashion buying trade show, integrated into Spring Fair. It serves as a major destination for clothing, footwear, and accessory brands to connect with department stores and independent boutique buyers.
Exhibitor mix: Organized into core sectors including Womenswear, Shoes & Accessories, jewellery & watch edit, and sustainable fashion categories.
Pure at Spring Fair is held annually. This page tracks the next confirmed edition — Pure at Spring Fair 2028 dates will be added here once announced.
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Venue
National Exhibition CentreExhibition centre · 182,000 m² · 18 halls
The National Exhibition Centre (NEC) is the UK's largest exhibition venue, located in Birmingham. Set across a sprawling site, it features 18 interconnected halls, a versatile arena, and substantial outdoor space, hosting major B2B trade shows, consumer events, and conferences.
📍 National Exhibition Centre, Birmingham, B40 1NT, United Kingdom
Operated by NEC Group
Organizer
Hyve GroupPE-backed · London, United Kingdom · Founded 1991
Hyve Group organizes category-defining international trade shows, conferences, and B2B networking ecosystems.
Exhibitor list
35 companies are exhibiting at Pure at Spring Fair. A sample of 12 is shown below — unlock the full list to see all 35.
23 more exhibitors at Pure at Spring Fair.
Unlock the complete exhibitor list — every company, with optional ICP filtering and verified buying-committee contacts per matched account.
Why people attend
To source next-season fashion collections, preview catwalk trends, discover emerging designers, and access global suppliers across apparel and accessories markets simultaneously.
Who attends
Exhibitor categories
Speakers
164 speakers at Pure at Spring Fair
Director & Owner · Velvet and Rose
Shirley is Director & Owner of Velvet & Rose, Womenswear Boutique in Petersfield, Hampshire and previously worked for FMCG company Procter & Gamble for over 20 years. Shirley’s product driven background coupled with the belief that the ‘consumer is boss’ has naturally flowed into her boutique where her customers are at the forefront of everything that she sells. Shirley enjoys networking, building communities & relations both locally & nationally and is serving as BIRA Director & Member of the Board of Management. Shirley has also appeared several times on the BBC News, Radio 4 and the national press.
Also speaking at Pure London
Mojo Coach
Also speaking at Fashion at Spring Fair, Pure London, Autumn Fair
Also speaking at Fashion at Spring Fair, The Print Show, Spring Fair
CEO and Founder · Unhidden
Also speaking at New Designers, Pure London
Founder · SAIWO
Also speaking at Pure London
Fashion Journalist & former Editorial Director · Drapers
"In Conversation With George Davies"
Also speaking at Pure London
Fashion Model
"In conversation with Dana Thomas: sharing their passion for raising awareness around the climate emergency, biodynamic farming, and some of the positive solutions for businesses keen to support a regenerative and sustainable future"
Also speaking at Pure London
Contributing European Sustainability Editor, Author, Host of The Green Dream podcast · British Vogue
"Keynote address: why it is not only important but imperative to be eco-responsible in fashion, from field to form"
Thomas began her career writing for the Style section of The Washington Post, and for fifteen years she served as a cultural and fashion correspondent for Newsweek in Paris. Today, she is a leading voice in the climate movement, contributing to multiple outlets across the world on the subject – most notably in her role as European Sustainability Editor for British Vogue. She is also a bestselling author (Deluxe: How Luxury Lost Its Luster and Fashionopolis: The Price of Fast Fashion) as well as host of her own climate change-focused podcast The Green Dream where she welcomes experts, creators, and changemakers from politics to fashion for conversations on all things sustainable.
Also speaking at Pure London, RLC Global Forum
+ 148 more speakers at this event.
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