Events › Consumer Goods
Consumer Goods
95
Exhibitors
25,000
Attendees
MyDOG is one of the largest dog events in the Nordic region, featuring major dog shows, competitions, canine activities, and a comprehensive marketplace for pet products and dog accessories.
Exhibitor mix: Divided broadly between commercial accessories exhibitors (shops, feed, gear) and breed clubs/dog organizations.
MyDOG is held annually. This page tracks the next confirmed edition — MyDOG 2028 dates will be added here once announced.
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95 exhibitors here. You probably care about 20–30. Tell us your ICP, we'll find them.
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Venue
The Swedish Exhibition & Congress CentreMultipurpose · 41,000 m² · 9 halls · ~8,800 people
One of Europe’s largest fully integrated meeting places located in Gothenburg, Sweden, comprising 41,000 sqm of exhibition space, 60 meeting rooms, and Gothia Towers hotel.
📍 Mässans gata 20, 412 94 Göteborg, Sweden
Operated by Swedish Exhibition & Congress Centre Foundation
Organizer
The Swedish Exhibition & Congress Centre GroupPrivate · Gothenburg, Sweden · Founded 1918
Integrated meeting venue in Gothenburg featuring exhibition halls, hotels, and restaurants.
Exhibitor list
95 companies are exhibiting at MyDOG. A sample of 12 is shown below — unlock the full list to see all 95.
Also exhibits at European Dog Show
83 more exhibitors at MyDOG.
Unlock the complete exhibitor list — every company, with optional ICP filtering and verified buying-committee contacts per matched account.
Why people attend
To buy premium pet supplies, consult breed experts, view competitions, and source new canine products from international brands.
Who attends
Exhibitor categories
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Frequently asked questions