Events › Media & Entertainment
Media & Entertainment
350
Exhibitors
17,500
Attendees
Heroes Made in Asia is the largest festival in the Netherlands dedicated to Asian pop culture. The event features vendors, artists, cosplayers, gamers, and food providers, offering a comprehensive look at anime, manga, K-pop, and traditional gaming.
Exhibitor mix: Divided into Asian Market (commercial vendors), Artist Alley (emerging creative talents), Gaming Area, Food Theater, and Japanese Matsuri districts.
Heroes Made in Asia is held annually. This page tracks the next confirmed edition — Heroes Made in Asia 2028 dates will be added here once announced.
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Venue
JaarbeursMultipurpose · 100,000 m² · 11 halls · ~11,000 people
Jaarbeurs is a major exhibition and convention center located in Utrecht, Netherlands, next to Utrecht Centraal station. It features multiple halls, including the Beatrix Building and Super会場, hosting large-scale trade shows, consumer fairs, and conferences.
📍 Jaarbeursplein 6, 3521 AL Utrecht, NL
Operated by Jaarbeurs Holding B.V.
Organizer
EasyfairsPE-backed · Woluwe-Saint-Lambert, Belgium · Founded 2004
Easyfairs organizes business-to-business trade shows and events while managing multi-format exhibition venues across Europe and North America.
Exhibitor list
15 companies are exhibiting at Heroes Made in Asia. A sample of 12 is shown below — unlock the full list to see all 15.
3 more exhibitors at Heroes Made in Asia.
Unlock the complete exhibitor list — every company, with optional ICP filtering and verified buying-committee contacts per matched account.
Why people attend
To purchase unique and exclusive Asian pop culture merchandise, discover new independent artists, and experience authentic Asian culinary items unavailable in traditional local retail.
Who attends
Exhibitor categories
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Frequently asked questions