Events › Hospitality & Travel
Hospitality & Travel
500
Exhibitors
50,000
Attendees
Cake International is a leading UK cake decorating and baking trade/consumer show, featuring exhibitors selling supplies, tools, sugarcraft products, and live demonstrations, often focusing on cake art competitions.
Attendees: Professional cake decorators, sugarcrafters, retail brand buyers, artisan bakers, hobbyists, and culinary academy representatives.
Exhibitor mix: The exhibitor list is presented alphabetically, often including booth numbers for cake decorating supplies, sugarcraft tools, and baking equipment.
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Venue
The NECExhibition centre · 105,000 m² · 18 halls · ~15,685 people
The NEC is the UK's largest exhibition venue located in Birmingham. It offers 18 interconnected halls totaling over 100,000 sqm of indoor exhibition space, plus dedicated conference facilities and outdoor space, hosting major B2B trade shows, consumer exhibitions, and concerts.
📍 National Exhibition Centre, North Ave, Marston Green, Birmingham B40 1NT, UK
Operated by NEC Group
Organizer
International Craft and Hobby Fair LimitedPrivate · Christchurch, United Kingdom · Founded 1976
Organiser of trade and consumer lifestyle exhibitions focused on the creative craft, sewing, cake decorating, and hobby communities.
Exhibitor list
96 companies are exhibiting at Cake International. A sample of 12 is shown below — unlock the full list to see all 96.
84 more exhibitors at Cake International.
Unlock the complete exhibitor list — every company, with optional ICP filtering and verified buying-committee contacts per matched account.
Why people attend
To buy decorating supplies, view live artist demonstrations, watch the cake art competition, and attend decorating workshops.
Exhibitor categories
Speakers
10 speakers at Cake International
"Cocoa Butter Painting with Emily Hankins"
Also speaking at Cake International
"Modelling Ice Cream Cone with Cristina Arevalo"
Also speaking at Cake International
Past & future editions
More Hospitality & Travel events
Frequently asked questions