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BETA International 2026 is a premier annual trade-only exhibition for the equestrian, pet, country, and giftware industries at NEC Birmingham, UK. Featuring 200+ exhibitors, it offers networking, new products, and industry insights, co-located with PATS.
Exhibitor mix: Thematic zones: Saddlery Skills Showcase, Start-Up Pavilion, New Product Showcase, Feed Hub. Co-located with PATS (Pet and Aquatics Trade Show).
BETA International is held annually. This page tracks the next confirmed edition — BETA International 2027 dates will be added here once announced.
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94 exhibitors here. You probably care about 20–30. Tell us your ICP, we'll find them.
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Venue
National Exhibition CentreExhibition centre · 182,000 m² · 18 halls
The National Exhibition Centre (NEC) is the UK's largest exhibition venue, located in Birmingham. Set across a sprawling site, it features 18 interconnected halls, a versatile arena, and substantial outdoor space, hosting major B2B trade shows, consumer events, and conferences.
📍 National Exhibition Centre, Birmingham, B40 1NT, United Kingdom
Operated by NEC Group
Organizer
British Equestrian Trade Association (BETA)
Nonprofit · Birmingham, United Kingdom · Founded 1979
Representing, promoting, and supporting the UK equestrian trade industry.
Exhibitor list
94 companies are exhibiting at BETA International. A sample of 12 is shown below — unlock the full list to see all 94.
82 more exhibitors at BETA International.
Unlock the complete exhibitor list — every company, with optional ICP filtering and verified buying-committee contacts per matched account.
Why people attend
Source new products, network with industry leaders, attend educational seminars, and discover trends for the equine/pet/country retail sector.
Who attends
Exhibitor categories
Past & future editions
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Frequently asked questions