Events › Consumer Goods
Consumer Goods
350
Exhibitors
75,000
Attendees
Zuger Messe is the largest and most successful autumn consumer goods exhibition in Central Switzerland, bringing together approximately 450 regional and national exhibitors to showcase products spanning commerce, trade, local craftsmanship, agriculture, and lifestyle sectors.
Attendees: General consumers alongside regional business owners, tradespeople, agricultural professionals, local manufacturers, and service providers from Central Switzerland.
Exhibitor mix: Organized across designated regional halls, specific outdoor exhibition zones, a animal pavilion (Tierhalle), culinary stalls (Chäs Stall, Herti Beiz), and curated commercial trade stands.
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Venue
Stierenmarktareal ZugFairground
The Stierenmarktareal in Zug is a prominent event and exhibition site known for hosting the annual Zuger Messe, the largest autumn trade fair in Central Switzerland. Located near Chamerstrasse, it provides extensive, versatile indoor and outdoor space for fairs, markets, and large public events.
📍 Chamerstrasse 56A, 6300 Zug, CH
Operated by Messe Zug AG
Organizer
Messe Zug AG
Private · Zug, Switzerland · Founded 1972
Organizer of Zuger Messe, the largest autumn exhibition and trade fair in Central Switzerland.
Exhibitor list
25 companies are exhibiting at Zuger Messe. A sample of 12 is shown below — unlock the full list to see all 25.
13 more exhibitors at Zuger Messe.
Unlock the complete exhibitor list — every company, with optional ICP filtering and verified buying-committee contacts per matched account.
Why people attend
Buyers and consumers attend to discover local and national Swiss products, explore lifestyle innovations, engage with regional craftspeople, and enjoy specialized trade presentations and entertainment.
Exhibitor categories
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Frequently asked questions