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Hospitality & Travel
400
Exhibitors
12,000
Attendees
World of Coffee Europe is the premier trade show organized by the Specialty Coffee Association, bringing together the global specialty coffee industry with thousands of professionals, interactive competitions, and educational programs.
Attendees: Coffee roasters, baristas, producers, traders, and cafe owners.
Exhibitor mix: Features dedicated areas including standard commercial booths, specialized Roaster Villages for green coffee traders, and a Best New Product display section.
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Venue
Brussels ExpoExhibition centre · 115,000 m² · 12 halls · ~15,000 people
Primary exhibition and convention complex in Brussels, Belgium, featuring 12 halls and 115,000 sqm of space. Founded in 1935, it hosts major trade fairs, conferences, and concerts in Hall 12, serving as the largest exhibition venue in the Benelux region.
📍 Place de Belgique 1, 1020 Brussels, Belgium
Operated by Brussels Expo vzw
Organizer
Specialty Coffee AssociationNonprofit · Santa Ana, United States · Founded 2017
Global trade association representing the specialty coffee community through education, research, and events.
Exhibitor list
40 companies are exhibiting at World of Coffee Europe. A sample of 12 is shown below — unlock the full list to see all 40.
28 more exhibitors at World of Coffee Europe.
Unlock the complete exhibitor list — every company, with optional ICP filtering and verified buying-committee contacts per matched account.
Why people attend
Buyers attend to sample and source premium green coffee lots, evaluate cutting-edge brewing technologies, secure distribution contracts, and network with leading global roasters.
Exhibitor categories
Speakers
1 speaker at World of Coffee Europe
Owner · Trail Blaze Coffee Academy
"Programming for Flavor: Dialing in Coffee Equipment"
Brady Butler is an Authorized SCA Trainer who has been leading barista, brewing, and coffee technician trainings since 2009. Over his coffee career, Brady has also worked as a barista, a coffee equipment technician, and in wholesale customer support. He was also co-lead for the SCA's Brewing Content Creator Group and a Lead Author for the Coffee Technicians Program, including the Intermediate Diagnostics and Repair and Advanced Equipment Support courses. He currently owns Trail Blaze Coffee Academy, an independent training company based in Charlotte, NC.
Also speaking at World of Coffee New Orleans
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