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The UK's largest retail and trade shooting event, bringing together major international manufacturers, distributors, retailers, and shooting enthusiasts. The show showcases the latest in shotguns, rifles, airguns, optics, knives, hunting accessories, and country lifestyle apparel.
Exhibitor mix: Organized into standard product categories across the venue, predominantly featuring dedicated gunmakers, optics manufacturers, outdoor clothing pavilions, and tactical accessory zones.
The Great British Shooting Show is held annually. This page tracks the next confirmed edition — The Great British Shooting Show 2028 dates will be added here once announced.
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Venue
National Exhibition CentreExhibition centre · 182,000 m² · 18 halls
The National Exhibition Centre (NEC) is the UK's largest exhibition venue, located in Birmingham. Set across a sprawling site, it features 18 interconnected halls, a versatile arena, and substantial outdoor space, hosting major B2B trade shows, consumer events, and conferences.
📍 National Exhibition Centre, Birmingham, B40 1NT, United Kingdom
Operated by NEC Group
Organizer
The Great British Shooting Show Limited
Subsidiary · Eastleigh, United Kingdom · Founded 2018
An exhibition management company that organizes the UK's premier retail and trade exhibition for shooting sports.
Exhibitor list
30 companies are exhibiting at The Great British Shooting Show. A sample of 12 is shown below — unlock the full list to see all 30.
Also exhibits at Christmas Shopping Fayre
18 more exhibitors at The Great British Shooting Show.
Unlock the complete exhibitor list — every company, with optional ICP filtering and verified buying-committee contacts per matched account.
Why people attend
Industry buyers, retailers, and distributors attend to secure direct wholesale distribution rights, preview global manufacturer product launches, and source high-volume hunting and field sports gear.
Who attends
Exhibitor categories
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Frequently asked questions