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The Baby Show Olympia London 2026 Exhibitor List

B2B & B2CMid-sizeIn-personNational draw
📅 23 October 2026 – 25 October 🏛️ Olympia London 📍 London, GB ↗ 🏢 Clarion Events Ltd 🔁 annual

200

Exhibitors

24,011

Attendees

The UK's premier consumer and trade event dedicated to pregnancy, birth, and early parenting essentials, showcasing leading nursery brands and boutique startups alongside live expert advice.

Exhibitor mix: Features dedicated zones including a main A-Z Exhibitor Directory, a 'New Kids on the Block' area for boutique startups, and spaces for strategic show sponsors and partners.

Toys GamesFurnitureFashion ApparelB2b Trade SourcingRetail Ecommerce pregnancyparentingnurserymaternitybaby productsstrollersbaby clothingtoys

The Baby Show Olympia London is held annually. This page tracks the next confirmed edition — The Baby Show Olympia London 2027 dates will be added here once announced.

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Venue

Olympia London

Multipurpose · 43,200 m² · 4 halls · ~10,000 people

A historic exhibition and conference center located in West London, featuring exhibition halls, a grand hall, and conference facilities. It hosts numerous trade shows, exhibitions, and consumer events annually.

📍 Hammersmith Rd, London W14 8UX, UK

Operated by Yoo Capital and Deutsche Finance International

64 events tracked at this venue → Venue website ↗

Organizer

Clarion Events

PE-backed · London, United Kingdom · Founded 1947

Clarion Events is a global business-to-business exhibition and conference organizer managing events and digital services across diverse industry verticals.

Runs 81 events → LinkedIn ↗ Full portfolio ↗

Exhibitor list

The Baby Show Olympia London exhibitor list

20 companies are exhibiting at The Baby Show Olympia London. A sample of 12 is shown below — unlock the full list to see all 20.

8 more exhibitors at The Baby Show Olympia London.

Unlock the complete exhibitor list — every company, with optional ICP filtering and verified buying-committee contacts per matched account.

Unlock all 20 exhibitors →

Why people attend

Parents and trade buyers attend to try, compare, and buy products directly under one roof, tap into exclusive show discounts, and access live educational presentations by leading parenting experts.

Who attends

New and expectant parentsfamiliesindependent retail buyersbaby product distributorsmaternity nursesand trade media representatives.

Exhibitor categories

Buggies, Pushchairs and StrollersCar Seats & Travel SystemsCarriers and SlingsNursery Furniture & ToysFeeding & Changing ProductsMaternity & Baby Clothing

Speakers

99 speakers at The Baby Show Olympia London

A

Adam Shaw

Multi Award Winning Journalist & Presenter

journalismbroadcastingbusiness reporting

Also speaking at Coffee Fest New York, LEAP East 2027, The Baby Show Birmingham

S

Sarah Patel

Infant Sleep Consultant · Teach to Sleep

Bio

<p dir="ltr">Sarah Patel is a mum of two little ones 18 months apart, a Certified Baby and Toddler Sleep consultant and the founder of Teach To Sleep. She has over 15 years’ experience teaching as a primary school teacher and a Senior Lecturer in Education.&nbsp;</p> <p dir="ltr">Sarah classes herself as a gentle holistic sleep consultant, rather than a sleep trainer which means she offers personalised support using responsive strategies, so she does not use any form of crying it out or controlled crying methods.</p> <p dir="ltr">Sarah has lots of free resources on her instagram page as well as sleep guides, online sleep courses and a variety of one to one packages which can be found on her website&nbsp;<a href="https://linkprotect.cudasvc.com/url?a=http%3a%2f%2fwww.teachtosleep.co.uk&amp;c=E,1,3CQoxudGN1HaPXTifzd6Gu-wIgkmGWLTPJsIADWMAS1sjU00LZSL_y8zz3eObtVzmwLE3KoG-rxTALlRgSf1ZhMWzGS8Ik_tH5GOVfNi4AqylRMxaq_yG1DLjDN7&amp;typo=1">www.teachtosleep.co.uk</a>.</p> <hr /> <p style="text-align: center;">&nbsp;</p> <h3 class="ck-headline" style="text-align: center;"><strong>Sarah's Blog Posts</strong></h3> <p style="text-align: center;"> <div class="js-library-list-outer" searchgroup="9D030D94-blog"> <script type="text/javascript">$script('https://cdn.asp.events/includes/js/librarysearch.js');</script> <div class="js-librarylistwrapper" data-totalcount="3" data-librarytitle="Blogs"> <div class="m-libraries-news-list m-libraries-news-list--overlay"> <div class="m-libraries-news-list__description"> <p class="ck-intro-text" style="text-align: center;">&nbsp;</p> <p class="ck-intro-text" style="text-align: center;"><strong>Helpful baby and parenting articles from our expert speakers, exhibitors and The Baby Show team.</strong></p> <p style="text-align: center;">If you are a speaker or exhibitor and would like to contribute an article, please&nbsp;<a href="https://www.thebabyshow.co.uk/contact-us" target="_self" title="contact-us">Contact U

Also speaking at The Baby Show Birmingham

H

Heidi Skudder

Parenting Expert and Founder of Positively Parenthood 

Bio

<p dir="ltr">Heidi has been helping new parents with sleep and feeding for over ten years and specialises in newborn sleep patterns as well as colic and reflux. Having helped thousands of parents on their way to a calmer and smoother fourth trimester, Heidi recognises the need for support for all new parents - even more so now post-covid. &nbsp;</p> <p dir="ltr">With her hugely successful business, Positively Parenthood, Heidi offers one-to-one support both over the phone and in person, as well as a range of online courses and webinars; addressing all areas of sleep, feeding, routine and reflux. &nbsp;</p> <p dir="ltr">The Parent and Baby Coach podcast has also covered everything new parents need to know, from combi feeding to helping baby learn to sleep better, reaching number 1 in the Parenting Podcast charts several times over the last year. Heidi is also a mother of two toddler boys and a little girl, and splits her time between helping other new parents get to grips with parenting and spending time with her children. &nbsp;</p> <p dir="ltr">With so much information available now online, it can be difficult to work out how best to parent - whether that is feeding, or the &quot;best&quot; way to help your baby sleep. Through Positively Parenthood, she aims to provide parents with high-quality information that is both emotionally reassuring, yet practical - easing that transition into parenthood.</p>

Also speaking at The Baby Show Birmingham

N

Natalie Peall

Baby Led Weaning Expert

Bio

I am Natalie, the creator of Baby Led Weaning Cookbook and the bestselling Baby Led Weaning Recipes app. As well as Annabelle, who is six, I also have beautiful twin boys, Oliver and Alexander, who are two. When I was first weaning Annabelle (who had CMPA), I really struggled to find recipes for the whole family that took into account her dietary needs, but were still delicious and didn't have a high number of expensive ingredients. It was my main driver for developing the Baby Led Weaning Cookbook app. This then led to me getting the bug, and going on to develop my Slow Cooker, Fussy Toddler and Lunchbox apps quickly after!&nbsp;

Also speaking at The Baby Show Birmingham

M

Malin Andersson

Director / Program Director · Drive Sweden / Lindholmen Science Park

smart mobilitytransport innovation

Also speaking at Tomorrow.Mobility World Congress, The Baby Show Birmingham, Transpotec Logitec

N

Nigel Clarke

TV Presenter & Founder of Dadvengers · Dadvengers

Bio

A hugely recognisable face (and voice) in presenting and hosting, Nigel Clarke is a vastly experienced and versatile performer across entertainment, dance and music. Nigel is well known for CBeebies ‘The Baby Club’ and ‘The Toddler Club’ and has been involved with countless tv and live shows across multiple channels and networks. A proud father of 3 himself, in 2020 Nigel also founded the ‘Dadvengers’ podcast. With over nearly half a million listeners, it’s also a website and community that features celebrity guests and is an incredible parenting network to support fathers with resources, info and sharing intimate parenting experiences. The podcast has previously been nominated in the Best Parenting Podcast category at the British Podcast Awards and Nigel's even collaborated with The Princess of Wales, Kate Middleton, when she came to visit Nigel and hear more about his work with fathers across the UK. Most recently Nigel's been touring UK arenas and major festivals hosting CBeebies' House Party as well as the usual CBeebies Proms and Panto!

fatherhoodparentingpregnancy myths

Also speaking at The Podcast Show, EULiST-URJC Matchmaking Event, The Baby Show Birmingham

M

Maria Betsworth

Lactation Consultant (IBCLC) · Milk Making Mama

Bio

My name is Maria (IBCLC) and I am a London-based German mama of two little girls. I started Milk Making Mama as a community to help mums get together. To motivate, educate and support each other through their breastfeeding, pumping and bottle-feeding journeys. I am a qualified antenatal teacher, doula, and international board certified lactation consultant (IBCLC). I have a BSC in Traditional Chinese medicine and acupuncture, specialising in antenatal and postnatal care. I am here to help and support you through your milk-making journey. To answer all your questions and listen to worries, doubts and concerns. But most importantly I am here to provide unbiased, evidence-based support that works for your unique situation. I currently run NHS community breastfeeding cafés in London that are free to attend and can provide a wonderful meeting point for fellow milk-making mamas and to receive specialist support. With my little self-drawn designs I want to create little sparkly celebrations for these moments that often get forgotten by others, and that truly deserve so much credit. My designs are to celebrate the physical and emotional work that goes into breastfeeding and pumping. I am passionate about normalising all aspects of breastfeeding, pumping, and supporting mamas throughout their milk-making journey by celebrating these small and big milestones.

breastfeedingpostnatal carelactation support

Also speaking at The Baby Show Birmingham

C

Clare Byam-Cook

Feeding Specialist

Bio

Clare Byam-Cook trained as a nurse and a midwife. She worked for several years at Queen Charlotte’s Maternity Hospital in London before joining Christine Hill’s antenatal practice in Chiswick in 1989, where she taught the breast-feeding classes until 2013. Clare carries out home or hospital visits to any mother who is having feeding problems and also sees clients at her house in Putney (Erpingham Road, Putney SW15 1BG), London. Clare normally only ever needs to see a mother once for a 60-75 minute session – it is very unusual for a mother to need a follow-up session. All of Clare’s clients come to her through word-of-mouth referral from GP’s, obstetricians, paediatricians, Health Visitors, midwives and previous clients. Clare has made many appearances on television and radio, including This Morning, BBC Breakfast, Sky News, Channel 5 News, The One Show, Lorraine, Good Morning Britain, Loose Women, TalkTV, Radio, BBC Radio London, TalkRadio and Woman’s Hour. Clare is recommended in many books including Gina Ford’s “The Contented Little Baby Book” & Alison Scott-Wright’s “The Sensational Baby Sleep Plan”. Clare has also written articles and been a guest expert for various baby magazines such as Baby, Prima Baby, Mother & Baby and Junior Pregnancy & Birth.

breastfeedingbaby feedingparenting support

Also speaking at The Baby Show Birmingham

L

Louise Broadbridge

Senior Midwife and Founder · Let's Talk Birth and Baby

Bio

Louise Broadbridge aka. The Honest Midwife is an experienced Senior Midwife and founder of Let's Talk Birth and Baby. The face behind Instagram's @thehonestmidwife, Louise believes that all births are different and unique and as such that antenatal education should aim to prepare expectant parents for every eventuality. In addition, Louise's hope is to rewrite the rule book and fully support both formula and breastfeeding parents by focusing on both forms of infant feeding and really teaching the physiology of the milk production system to give those that want to breastfeed a great chance of success.

antenatal educationinfant feedingmidwifery

Also speaking at The Baby Show Birmingham

S

Sophie Burch

Pregnancy, Birth, Parenting Mental Health & Wellbeing Expert · The Mamma Coach

Bio

Sophie Burch (aka The Mamma Coach) is a perinatal therapist and coach, mother to 4 boys (including twins) and author and founder of Beyond Birth: Mindful Early Parenting. Sophie has worked with thousands of people in pregnancy, birth and parenting with a mission to support and guide them through the challenges of this vulnerable, transformative time. Sophie uses both her professional and life experiences to empathise with and nurture everyone she works with and takes the view that if we all bring simple, effective mental wellbeing practices into our daily lives, we will be more resilient to the lows and more aware of the joy that life as a parent brings. How we are is how our children will be, and now, more than ever it's vital we take a moment to pause and practice ways to keep our minds at peace and bring increased awareness into everything we do. Sophie has created Beyond Birth as a Book & Journal, Ebook, Parent Support Groups, and now Mental Wellbeing Practitioner Training which has 200+ practitioners around the world. Sophie believes that if more mental wellbeing practices were introduced in pregnancy and early parenting, within classes and groups, it would become the “norm” more readily and we would see the benefits quickly on over-stretched mental health systems and services too.

parentingmental healthpregnancy

Also speaking at The Baby Show Birmingham

G

Gemma Cartwright

Consumer & Commerce Editor · MadeForMums

Bio

Gemma is Consumer & Commerce Editor at MadeForMums, and has two decades of experience as a writer and editor. She studied journalism at the London College of Fashion and got her break as one of the UK's first professional bloggers. Over the years she's done everything from conducting celebrity interviews to hosting technology videos. She's featured in the Guardian, Vogue, Cosmopolitan and The Independent, appeared on Sky News and BBC Radio, and spoken at events like the Ideal Home Show and London Fashion Weekend. Before joining MadeForMums, Gemma was Senior Editor at POPSUGAR UK, where she wrote about everything from pop music to parenting. Gemma is mum to a toddler, aunt to 3 children under 3, and loves nothing more than recommending the perfect pushchair, cot or carrier to make new parents' lives a little bit easier.

parenting productsbaby gearparenting

Also speaking at The Baby Show Birmingham

D

Dr Chinny

The Breastfeeding Doctor

Bio

<p>Chinny Obinwanne is a Medical Doctor, an IBCLC (International Board Certified Lactation Consultant) and a member of the Academy of Breastfeeding Medicine. Her journey toward becoming an International Board Certified Lactation Consultant and providing professional lactation services started when she had her first child and struggled with producing enough breast milk to satisfy her. With her medical knowledge and experience, she was able to research and come up with a solution to solve her breast milk supply issues. This led her to venture into breastfeeding interventions to support other lactating women around the world. As an established breastfeeding doctor, Dr chinny has helped over 50,000 families achieve their breastfeeding goals through the Milk Booster and the Breastfeeding Doc platforms. She recently published a breastfeeding book titled Breastfeeding with Ease and has also provided evidence-based videos on other areas like Pregnancy and Weaning. Dr chinny currently serves as the CEO and Lead lactation consultant of the Milk Booster breastfeeding company. She has made it her mission that no baby has to suffer because of low breastmilk supply and that no mother would ever feel like a failure on her first motherly duty as Dr Chinny did with her daughter.</p>

P

Pip Davies

Midwife Pip (Midwifery Sister)

Bio

<p>Midwife Pip (@midwife_pip)&nbsp;is a practicing midwife with over a decade of experience, mum of two, author (Midwife Pips Guide to a Positive Birth), podcaster (Midwife Pip Podcast), and pelvic health specialist. She is passionate about ensuring women receive the information, confidence, and support they truly deserve throughout pregnancy, birth, and beyond. Through her work, she empowers women to make informed choices and navigate motherhood with strength and knowledge.</p>

Also speaking at The Baby Show Birmingham

N

Nush Cope

TV Presenter & Mum

Bio

Nush Cope is a TV presenter, host and one-third of &lsquo;Cheap Chat', a hilarious relationship and dating podcast. She works with channels such as Wall of Comedy and Footasylum, which has established her online presence and reputation in the entertainment industry. She's hosted events for Facebook, the Baftas, MTV and Sony, while her own online show &ndash; Who's Got Game, accumulated over 2.5 million views. In addition to this, her animated, outgoing personality landed her interviews with Dwayne Johnson, Gerard Butler, 50 Cent, Idris Elba and Michael B Jordan, to name a few. Having had her first child in July 2020, Nush brings the comedy to her own YouTube Channel, as she documents pregnancy and motherhood in all its glory and encourages other young women to speak openly about their own experiences.

Also speaking at The Baby Show Birmingham

J

John John

Obstetrics & Gynaecology Doctor · Happy Parents. Happy Baby.

Bio

Dr Will spends his life surrounded by babies. He's an obstetric doctor and supports parents on a daily basis to bring their babies into the world. He is also founder of <a href="http://www.happyparentshappybaby.com/" target="_blank" title="http://www.happyparentshappybaby.com/"><u><strong>Happy Parents. Happy Baby</strong></u>.</a> Antenatal classes and father of two young daughters. For many people, the first time they meet an obstetrician is during labour and Dr Will is on a mission to change that. He is passionate about helping parents-to-be feel informed and confident whatever birth may bring. Happy Parents. Happy Baby. is a modern antenatal course designed for modern parents. It combines expert teaching from a whole team of experts including a midwife, obstetric doctor, hypnobirthing instructor, paediatric doctor, feeding consultant and first aid teacher, with a social experience designed to help you connect and make friends with other parents-to-be.

Also speaking at The Baby Show Birmingham

M

Meg Faure

Infant Specialist

Bio

<p>Meg is an Occupational Therapist (OT) with a passion for the care, development and education of babies and young children. She has worked in various clinical settings including a pediatric rehab facility in New York, in private practice and a school for children with special needs. As a journalist and author in the field of child psychology, parenting and child development, she has written 8 parenting titles, including the bestsellers Baby Sense and Weaning Sense.</p> <p>&nbsp;</p> <p>Meg is a sought-after presenter in the field of childcare and has presented talks and courses globally to professionals on topics including: Toddler Feeding; Self-regulation; Infant and Toddler Behaviour; Infant Sensory Integration Training Course; Management of infant sleep problems amongst others.</p> <p>&nbsp;</p> <p>As an entrepreneur, Meg founded the product company Baby Sense and in 2017 she co-founded Play Sense, an ECD program for 2 to 4 year olds.</p> <p>&nbsp;</p> <p>She is the founder of the parenting mobile application, Parent Sense &acirc;&euro;&ldquo; covering all aspects of development, feeding, sleep and health with daily bespoke routines for 0-12 months old. The app has been shortlisted as App of the year 2021 at the UK App Awards</p>

Also speaking at The Baby Show Birmingham

+ 83 more speakers at this event.

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Frequently asked questions

When is The Baby Show Olympia London?+
The Baby Show Olympia London takes place on 23 October 2026 to 25 October 2026.
Where is The Baby Show Olympia London held?+
The Baby Show Olympia London is held at Olympia London, London, GB.
Who organises The Baby Show Olympia London?+
The Baby Show Olympia London is organised by Clarion Events Ltd.
How many exhibitors attend The Baby Show Olympia London?+
The Baby Show Olympia London typically hosts approximately 200 exhibitors.
How often is The Baby Show Olympia London held?+
The Baby Show Olympia London is held annual.

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