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Consumer Goods
A key regional floral industry event providing retail florists, designers, and shop owners with specialized design showcases, hands-on masterclasses, and product gallery networking to discover upcoming floral trends.
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Hundreds of exhibitors here. You probably care about 20–30. Tell us your ICP, we'll find them.
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Venue
Houston Airport Marriott at George Bush IntercontinentalHotel venue · 2,918 m² · 34 halls · ~800 people
A Marriott hotel located directly on IAH airport property between Terminals B & C. It features 31,408 sq ft of event space, 34 meeting rooms, and is suitable for B2B conferences and meetings with a capacity for 800 in its largest space.
📍 18700 John F Kennedy Blvd, Houston, TX 77032, USA
Operated by Marriott International
Organizer
Texas State Florists' Association
Nonprofit · Leander, United States · Founded 1914
Association representing all branches of the floral industry through education, certification, and networking.
Why people attend
To preview upcoming American Floral Trends collections, participate in elite design competitions, achieve professional floral certifications, and order fresh product or supplies directly from wholesalers.
Who attends
Exhibitor categories
Sample matches
Filtered to a Series-B SaaS ICP. Your filter will be different.
Sample Match A
example.com
"Strong ICP match: Series B, EU expansion, VP Engineering and CTO attending."
Sample Match B
example.io
"Mid-stage SaaS with active GTM motion; product-led growth signals align with ICP."
████████ ██████
████████.io
"████████████████████████████████████████."
Submit your ICP
to unlock all matches
████████ ██████
████████.io
"████████████████████████████████████████."
Submit your ICP
to unlock all matches
Speakers
13 speakers at Texas Floral Expo
"Transitioning Styles for Today's Bride"
"Mechanical Makeover: Reimagining Time-Tested Products"
"Deeply Rooted: Weaving the Cultural Tapestry of Texas Floral"
"Deeply Rooted: Weaving the Cultural Tapestry of Texas Floral"
"Take the Competitive Lead and Bloom"
"American Floral Trends ® 2027-2028"
"Design With Heart, Build With Intent"
"Planting Seeds of Success: Building Relationships That Grow Your Workforce"
"The Leadership Perspective"
"Wedding Florals in Motion"
"State of the Floral Industry: Trends, Challenges and Shared Opportunities"
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Frequently asked questions