Events Hospitality & Travel

Hospitality & Travel

TEAMS Conference & Expo 2026

Trade-orientedMid-sizeIn-personNational draw
📅 26 October 2026 – 29 October 📍 Birmingham-Jefferson Convention Complex, Birmingham, US ↗ 🏢 Northstar Travel Group 🔁 annual

385

Exhibitors

1,300

Attendees

TEAMS Conference + Expo is the world's leading trade show for the sports-event industry. Organized by Northstar Meetings Group, it connects sports event organizers, national governing bodies, and sports commissions with destinations, venues, hotels, and suppliers to facilitate event booking.

Attendees: CEOs, executive directors, and event managers from sports organizations, representatives from sports commissions, convention bureaus, hotel brands, corporate sponsors, and event suppliers.

Exhibitor mix: The trade show floor is split symmetrically by meeting tables specifically designed for scheduled appointment sessions, organizing destinations and sports suppliers via pre-matched slots.

Events ExperientialSports OutdoorTravel TourismHospitality Catering sports eventsevent planningvenuesdestinationshotelssports commissionsevent bookingmeetings industry

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385 exhibitors here. You probably care about 20–30. Tell us your ICP, we'll find them.

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Venue

Birmingham-Jefferson Convention Complex

Multipurpose · 20,439 m²

The Birmingham-Jefferson Convention Complex is an entertainment, sports, and convention center located in Birmingham, Alabama. It features 220,000 square feet of exhibition space, adjoining hotels, and multiple entertainment venues including an arena, concert hall, and theatres.

📍 2100 Richard Arrington Jr Blvd N, 35203 Birmingham, US

5 events tracked at this venue → Venue website ↗

Organizer

Northstar Travel Group

Subsidiary · Rutherford, United States · Founded 2001

A business-to-business media, data, events, and software provider serving the global travel and hospitality industries.

Runs 11 events →

Why people attend

Buyers attend to secure room nights, find host destinations, source sports-focused venues, discover event suppliers, and participate in up to 40 pre-scheduled one-on-one business appointments.

Exhibitor categories

Convention & Visitors Bureaus (CVBs)Sports CommissionsHotels & Resort GroupsSports Venues & StadiumsEvent Management Software & SuppliersHotels & ResortsEvent Suppliers & ProductionSports Facilities & StadiumsSports Commissions & Tourism AuthoritiesHotels, Resorts & Hospitality GroupsVenues & StadiumsEvent Technology & Supply VendorsNational Governing Bodies (NGBs)

Sample matches

Filtered to a Series-B SaaS ICP. Your filter will be different.

Sample Match A

example.com

91 — High
Enterprise SaaS200–500 employeesAmsterdam, NL

"Strong ICP match: Series B, EU expansion, VP Engineering and CTO attending."

Sample Match B

example.io

79 — Medium
Cloud platform50–200 employeesLondon, UK

"Mid-stage SaaS with active GTM motion; product-led growth signals align with ICP."

████████ ██████

████████.io

██ — Medium
████████████ 200–500 employees ████, ██

"████████████████████████████████████████."

Submit your ICP
to unlock all matches

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████████ ██████

████████.io

██ — Medium
████████████ 200–500 employees ████, ██

"████████████████████████████████████████."

Submit your ICP
to unlock all matches

Request intelligence →

Speakers

62 speakers at TEAMS Conference & Expo

D

Donna Zuiderweg

Chief of Service Design and Engagement · Columbus Metropolitan Library

Bio

Donna Zuiderweg serves as the chief of service design and engagement at Columbus Metropolitan Library, where she oversees teams in marketing, communications, fundraising and advocacy to enhance community connection and elevate public perception. With more than 25 years of experience in the cultural, civic, and nonprofit sectors, including a tenure as the SVP of community engagement at the Columbus Zoo & Aquarium, she has established a reputation for forging strategic partnerships, crafting compelling narratives, and executing fundraising and marketing campaigns and events that leave a lasting impression.

service designcommunity engagementnonprofit marketing
K

Kelsey McLean

Senior Manager, Sports · BWH Hotels

Bio

Originally hired as a marketing intern in 2010, Kelsey McLean’s passion for sports quickly ballooned into an opportunity to serve the needs of Best Western hoteliers and sports tourism partners for the brand. McLean just celebrated his 15th anniversary with BWH Hotels, where he continues to serve as the brand’s NSO for sports tourism. Over that time he has proudly built numerous relationships that have strengthened the presence and demand for the BWH Hotels brand in the sports tourism sector. He currently resides in Pheonix, Arizona, where BWH Hotels is globally headquartered and just become a girl dad!

sports tourismhospitality marketingbrand management

Also speaking at TEAMS Conference & Expo

F

Fiona Berwick

Head of Global Marketing Communications · ASICS

"The Future of Mass Participation"

mass-participation eventssports marketingevent management

Also speaking at TEAMS Conference & Expo

M

Matthew Brooke

Managing Director–Europe · Spartan Race/Tough Mudder

"The Future of Mass Participation"

mass-participation eventssports industryevent operations

Also speaking at TEAMS Conference & Expo

J

Joel Lavery

Strategic Lead Major Sporting Events · West Midlands Growth Company

"Case Study: Birminghams in the Spotlight"

Commonwealth Gamesevent logisticsmajor sporting events
S

Stefan Petschnig

Chief Business Development Officer · The IRONMAN Group

"The Future of Mass Participation"

mass-participation eventsbusiness developmentsports tourism

Also speaking at TEAMS Conference & Expo

D

David Galbaugh

Vice President of Sports Sales and Marketing · Greater Birmingham Convention and Visitors Bureau

"Case Study: Birminghams in the Spotlight"

Commonwealth Gamesevent logisticsmajor sporting events

Also speaking at TEAMS Conference & Expo

M

Mike Laflin

Founder and CEO · Global Sustainable Sport

"Case Study: Birminghams in the Spotlight"

Commonwealth Gamesevent logisticsmajor sporting events

Also speaking at TEAMS Conference & Expo

K

Kayla Adams

National Sales Manager · Visit GreenvilleSC

Also speaking at TEAMS Conference & Expo

J

Johanna Byrane

Head of Business Development · Twickenham Stadium

"Esports: Connecting with the Future"

esportsvenue developmentlive events

Also speaking at TEAMS Conference & Expo

P

Phil Andrews

CEO · USA Fencing

Also speaking at TEAMS Conference & Expo, TEAMS Europe, Aspen Ideas Festival

M

Michael D'hulst

Co-Founder and CEO · Super League Triathlon

"Esports: Connecting with the Future"

esportsvenue developmentlive events

Also speaking at TEAMS Conference & Expo

S

Steve Bailey

Managing Director of Event and Development · Junior Volleyball Association

Also speaking at TEAMS Conference & Expo

J

Jorge Schnura

Vice President, Strategy · OverActive Media

"Esports: Connecting with the Future"

esportsvenue developmentlive events

Also speaking at TEAMS Conference & Expo

R

Rich Bender

Executive Director · USA Wrestling

Also speaking at TEAMS Conference & Expo

J

James Woollard

Head of Commercial Solutions · BLAST

"Esports: Connecting with the Future"

esportsvenue developmentlive events

Also speaking at TEAMS Conference & Expo

+ 46 more speakers at this event.

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Past & future editions

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Frequently asked questions

When is TEAMS Conference & Expo?+
TEAMS Conference & Expo takes place on 26 October 2026 to 29 October 2026.
Where is TEAMS Conference & Expo held?+
TEAMS Conference & Expo is held at Birmingham-Jefferson Convention Complex, Birmingham, US.
Who organises TEAMS Conference & Expo?+
TEAMS Conference & Expo is organised by Northstar Travel Group.
How many exhibitors attend TEAMS Conference & Expo?+
TEAMS Conference & Expo typically hosts approximately 385 exhibitors.
How often is TEAMS Conference & Expo held?+
TEAMS Conference & Expo is held annual.

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