Events › Professional Services
Professional Services
1,000
Exhibitors
30,000
Attendees
SFE - Shanghai International Franchise Expo is a premier professional exhibition in China, focusing on franchising across catering, retail, and service sectors. It facilitates matchmaking between brands and potential investors, showcasing new business models and market trends.
Exhibitor mix: Divided into four main sectors: Catering (food/beverage), Retail (specialty shops), Services (early education/laundry), and Chain Resources (suppliers/tech). Covers 120+ market segments.
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1,000 exhibitors here. You probably care about 20–30. Tell us your ICP, we'll find them.
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Venue
Shanghai New International Expo CentreExhibition centre · 300,000 m² · 17 halls
A premier Sino-German joint venture exhibition center in Pudong, Shanghai, featuring 17 ground-level, column-free halls. It offers 200,000 sqm of indoor space and 100,000 sqm of outdoor space, hosting major international trade fairs.
📍 2345 Long Yang Road, Pudong New Area, Shanghai, 201204, China
Operated by Shanghai New International Expo Centre Co., Ltd. (SNIEC)
Organizer
Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd.Shanghai, China · Founded 1992
Joint venture organizing international trade shows and exhibitions in China and Southeast Asia, specializing in hospitality, food, and manufacturing sectors.
Why people attend
Investors and prospective franchisees attend to find reputable brand opportunities, negotiate franchising agreements, and access industry market trends in China.
Who attends
Exhibitor categories
Sample matches
Filtered to a Series-B SaaS ICP. Your filter will be different.
Sample Match A
example.com
"Strong ICP match: Series B, EU expansion, VP Engineering and CTO attending."
Sample Match B
example.io
"Mid-stage SaaS with active GTM motion; product-led growth signals align with ICP."
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████████.io
"████████████████████████████████████████."
Submit your ICP
to unlock all matches
████████ ██████
████████.io
"████████████████████████████████████████."
Submit your ICP
to unlock all matches
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Frequently asked questions