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Hospitality & Travel
1,500
Exhibitors
20,000
Attendees
ProWine São Paulo is the largest and premier B2B trade fair for the wine and spirits industry in the Americas, serving as the critical business hub for connecting international producers with South American buyers, importers, and distributors.
Exhibitor mix: Organized mostly by country of origin, featuring specialized pavilions for major global producers (e.g., Italy, Chile, Spain, Portugal, Argentina) alongside national Brazilian wine brands.
ProWine São Paulo is held annually. This page tracks the next confirmed edition — ProWine São Paulo 2027 dates will be added here once announced.
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156 exhibitors here. You probably care about 20–30. Tell us your ICP, we'll find them.
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Venue
Expo Center NorteExhibition centre · 98,000 m² · 5 halls
Located in São Paulo, Brazil, Expo Center Norte is a major convention and exhibition center covering over 98,000 sqm of total exhibition space. It is a key venue in Latin America hosting large-scale trade shows and exhibitions.
📍 Rua José Bernardo Pinto, 333 - Vila Guilherme, 02055-000 São Paulo, BR
Operated by GL events
Organizer
Emme Brasil
Private · São Paulo, Brazil · Founded 2014
Official representative of Messe Düsseldorf in Brazil, organizing professional trade fairs and international events.
Exhibitor list
156 companies are exhibiting at ProWine São Paulo. A sample of 12 is shown below — unlock the full list to see all 156.
144 more exhibitors at ProWine São Paulo.
Unlock the complete exhibitor list — every company, with optional ICP filtering and verified buying-committee contacts per matched account.
Why people attend
Buyers attend to taste global and regional vintages, negotiate direct import agreements, discover new national boutique brands, and leverage export initiatives such as the Wines of Brazil Buyer Project.
Who attends
Exhibitor categories
Speakers
7 speakers at ProWine São Paulo
De Martino
"South America Novos Ícones: Desvende a nova geração de vinhos icônicos da América do Sul"
Riccitelli
"South America Novos Ícones: Desvende a nova geração de vinhos icônicos da América do Sul"
Montes
"Lenda Viva: Uma homenagem ao legado de Aurelio Montes"
Haras de Pirque
"Lançamento Pitio: Uma nova joia no mundo dos vinhos!"
Also speaking at 24th Annual Visión y Compromiso Conference
Diretor de Produto e Marketing · Berkmann Wine Cellars
Família Torres
"Viticultura Regenerativa e Sustentável"
Chapoutier
"Viticultura Regenerativa e Sustentável"
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