FinCon 2026

Dee-1 has toured the country with chart-topping and Grammy award-winning artists such as Macklemore, Lupe Fiasco, Lecrae, and PJ Morton. Most recently, he has headlined his own 30 city nationwide tour. Dee-1’s public profile skyrocketed due to his viral hit, the student loan anthem “Sallie Mae Back.” After receiving a substantial advance from signing his first major record deal, Dee-1 made a conscious decision not to buy a new car, a big house, or some expensive jewelry, he decided to pay off his student loan. He prides himself on being debt free and to be a rapper responsible for a hit song that is highlighting financial freedom and a tangible message is just icing on the cake for the New Orleans native. To date, “Sallie Mae Back” has hit millions of views on Youtube & Facebook.

Lynnette, The Money Coach®, is a personal finance expert, television personality, and the author of 12 books, including the New York Times bestseller Zero Debt: The Ultimate Guide to Financial Freedom. Lynnette is a former Wall Street Journal reporter for CNBC, who now teaches individuals nationwide how to better manage their finances. She has appeared on hundreds of national TV programs, including Oprah, Good Morning America, The Talk, Dr. Phil, Dr. Oz, The Steve Harvey Show, The Today Show and more. As the CEO of TheMoneyCoach.net LLC, a financial education company she founded in 2003, Lynnette oversees all content, marketing, and operational efforts; serves as company spokesperson; and is responsible for the editorial direction of the company’s financial blog, AskTheMoneyCoach.com. In 2017, Lynnette launched a video-based learning platform called Money Coach University, with her husband and business partner, Earl Cox. Money Coach University offers online, on-demand personal finance courses.