eCommerce Forum 2026

Andrew is the Director of Healthcare Advisory Services at WSP with over 25 years’ experience of major project delivery and direction, having created and managed large, multidisciplinary technical advisory teams to successfully deliver NHS capital investment plans and PFI projects. He has extensive experience in PFI technical advice, NHS Business case development, estates strategies as…

Mihai Vătavu sits at the intersection of engineering, sales, and AI. As Senior Account Executive at Omniconvert, he partners with eCommerce leaders to turn data into compounding revenue through CRO and Customer Lifetime Value Optimization. With 8+ years in consultative sales, an engineering degree, and hands-on experience with AI tools, he understands what it takes to put AI to work, not just talk about it. At E-Commerce Forum London, Mihai presents The 840-Agent Stack: a blueprint for layering AI across your entire ecommerce stack, from acquisition to retention.

Oliver is cofounder of ConversionWise and has pioneered the conversion rate optimization landscape since 2013. His company of conversion rate experts have worked with over 3500 brands including E-commerce giants such as GFUEL, SlimFast and BodyBuilding.com, to influential figures like Lionel Messi and Rob Lowe. He has an unhealthy obsession with turning clicks into customers.

Author of The CLV Revolution, I’m now leading the creation of the first AI-powered CRO audit, setting the new global standard for eCommerce optimization.

Yota Trom is on a mission to transform how leaders see themselves, turning self-doubt into unstoppable confidence. As a software engineer-turned-coach who has worked inside Amazon, Yahoo, and more, Yota has an inside view of some of the biggest companies in the world and exactly what it takes to make it (and actually enjoy your work once you’re there). Yota is also the founder of Together in tech, a very human tech community of over 5000 people. She’s also a visiting lecturer and board member for UCL’s School of Management, and a UK delegate for the UN’s Commission on the Status of Women.

With four years of extensive experience in conversion design, Liza stands as a seasoned expert in her field. Having meticulously conducted over a thousand conversion rate audits, she has honed her skills to a fine art, delving deep into the intricacies of digital brands to uncover areas ripe for optimization. Liza’s prowess extends beyond mere analysis; she has been instrumental in guiding hundreds of ecommerce brands towards substantial growth in both revenue and profits. Through her invaluable advice and meticulously crafted frameworks, she empowers businesses to unlock their full potential in the digital landscape, helping them skyrocket their success in the competitive world of online commerce.

Has 10+ yrs. of professional experience across UK, EU and Asia, in Ecommerce, FMCG and Consumer Electronics industries in organizations such as P&G and Amazon. She champions building and delivering digital first strategies. She leverages her commercial expertise coupled with her experience of digital marketing to deliver growth profitably for online businesses. Her engineering background forms the foundation for her project management and analytical acumen, which she has leveraged to lead greenfield projects, build processes, and enhance analytics in the organizations. She has led large teams to achieve commercial goals and is known for her lead by example leadership style.

With over 30 years of experience in design and marketing, I am the Marketing Director at SOZO Design, a full service digital marketing agency that provides branding, websites, and marketing to SMEs with high growth aspirations. I am passionate about helping our clients achieve their goals and grow their businesses with creative and effective digital solutions. As the Marketing Director, I am responsible for widening the reach of SOZO Design to new customers, keeping in close contact with our current ones, and steering the Digital Marketing team. I have a Google Ads Search Certification and a strong background in online marketing, web design, and graphic communications. I enjoy working with a talented and diverse team of designers, developers, and marketers, and collaborating with partners and stakeholders across various industries and sectors.

Chris is the CEO of the Data and Marketing Association. He has over 40 years of experience in Europe, the USA and Asia/Pacific including senior roles at agencies, brands and marketing technology companies. Chris has taken a lead in industry issues for the past ten years including legislation, best practice and education. His industry roles include being Co-Chair of FEDMA, Chair of the JIC Mail board, and seats on the boards of the Advertising Association, Asbof and CAP.

Emilia de Abreu is a Senior eCommerce Manager and digital growth strategist with 10+ years of experience driving performance for beauty and luxury brands like LVMH, Amazon, and Revlon. Her work blends commercial acumen with purpose-driven storytelling across Amazon, e-retail, and DTC. A passionate voice for inclusion, Emilia also shares content on YouTube and LinkedIn, where she champions representation, identity, and digital empowerment. Known for her mix of analytical rigour and creative flair, she’s on a mission to make eCommerce more human, more inclusive and more powerful.

Ruth O’Brien is a seasoned customer support leader with extensive experience in team management and operations. As Senior Director of Automated & Proactive Support at Intercom, she drives the company’s strategy for scaling customer service through AI implementation, automation, and proactive support initiatives. Since joining Intercom in 2016, Ruth has held multiple roles, playing a pivotal part in shaping the company’s support strategy and fostering cross-functional projects. Her leadership has been instrumental in hiring, coaching, and developing high-performing support teams. Prior to Intercom, Ruth built a rich foundation of expertise at top companies including Blizzard Entertainment, Apple, and a Google BPO. Passionate about innovation in customer support, Ruth continues to lead with a focus on operational excellence and customer-centric solutions.