PGA SHOW 2027 Exhibitor List

Dr. James Butler is the Chief Executive Officer of Club Benchmarking. Jim has a doctorate in Hospitality focusing on membership satisfaction and loyalty. Jim is a PGA golf professional that transitioned from the bag room to leading two large country club communities for many years. Club Benchmarking is the leading business intelligence company in the private club space.

Ross Liggett is the Founder & Managing Partner at Metolius Golf, a marketing technology company focused on helping golf courses and private clubs leverage cutting-edge tools and technology. Ross is among the industry's foremost experts on cloud-based technology, digital marketing, and big data. In 2025, Ross was named one of the 25 Most Powerful People in Golf by Golf Inc. Magazine. Before founding Metolius, Ross started his career in golf operations and later served as a marketing, sales, and technology executive for several national multi-course operators.

Michael Holtzman received his BS in Restaurant Management from California Polytechnic University in Pomona, California, and now has over 48 years of restaurant industry experience. His focus has been on improving the sales, quality, and profitability of food service operations. Michael is a hands-on operator with experience in all aspects of food service. In particular, he has been consulting for 34 years and worked with more than 950 facilities in North America, Europe, Jamaica, Asia, Australia and the Middle East. Michael is President of Holtzman Group Hospitality Experts (HGHE), a company specializing in captive market restaurant locations including Public Golf Courses, High End Daily Fee Courses, Golf Resorts, Private Country Clubs, City Clubs, Yacht Clubs, Ski Resorts, Theme Parks and Casinos. In addition, HGHE has also designed more than 350 commercial kitchens because the flow of the kitchen is critical to the success of a golf operation.

Mike Doyle is the co-founder and Chief Golf Officer of Five Iron Golf. Mike received a management degree from Siena University and worked in the private golf club world before emerging as one of the pioneering and most in-demand indoor golf coaches in New York City. Mike created a legion of dedicated students which he rolled into the launch of the first Five Iron location. Since then, he has developed the standard for indoor golf performance for Five Iron, hired and managed the coaches and helped grow the lesson business across 30+ locations. Mike was named one of Golf Digest’s Top Young Professionals and has again been named Best in NY State for 2026/27. Mike continues to coach while also focusing on elevating golf excellence across Five Iron, driving innovation, hospitality, and coaching standards that set a new benchmark for the game.

PGA Master Golf Professional and Head of Ambassadors in the USA for Swing Catalyst. Expert in biomechanics, pressure mapping, and force plate analysis.

Award-winning Lead Golf Instructor and PGA Member with expertise in ground reaction forces and golf technology. Recognized as one of Golf Magazine's Top 100 Teachers to Watch.

Marc's experience began in the family business running stores, buying and negotiating leases. He left the family business to work with an expanding chain and ran the entire Southeastern portion of the United States, taking the least profitable region to the most profitable in one year. Falling in love with both the science of selling and merchandise planning, Marc decided to focus on the merchandise side and became the largest supplier of inventory planning for independent retailers in North America. Clients ranged from golf shops to mom and pop stores to major league pro shops and many of the leading university bookstores. Management One became the dominant leader in forecasting sales, inventory and demand. For almost 40 years, Marc has navigated clients through 7 recessions, tornadoes, earthquakes, COVID, and now tariffs. Marc's mission is to bring financial security to Management One affiliates, clients, and team members.

Dane Cohen is the Head of Business Development at Management One, bringing more than 15 years of experience across the fashion, wholesale, and retail landscape. Independent retail runs deep for him - he previously led the retail division for his family’s specialty department store chain, Lester’s, giving him firsthand insight into the challenges and opportunities facing small businesses today. Dane returns to Management One with a renewed commitment to helping retailers strengthen their financial future through strategic inventory management. Before rejoining the team, he served as Director of Retail Development at The Boutique Hub, where he created educational content and programming for the industry’s largest community of boutique owners. Earlier in his career, Dane managed the global sales relaunch of Helmut Lang’s men’s collection, partnering with retailers to build distribution channels and began his journey in the industry at PROJECT Global Tradeshow, where he cultivated relationships across the fashion landscape. A passionate advocate for the future of retail, Dane is a frequent podcast guest, panel expert, and speaker, delivering training and keynotes at industry events throughout the country. With a diverse background spanning every corner of the retail world, he is dedicated to elevating and empowering independent retailers to thrive.

American filmmaker, content creator, and media personality known for reshaping golf storytelling through his hosting of the PGA TOUR’s Adventures in Golf and as founder of Random Golf Club.

COO of Northwood Recreation, Inc., and the General Manager of the Northwood Golf Club in Monte Rio, California. Serves on the NGCOA Board of Directors.

Founder and president of Fore the Ladies Inc., a non-profit on a mission to introduce more women to the game of golf. Currently Head of Marketing and Experiences at Fried Egg Golf.

Roger is a sports performance specialist with over 20 years of experience developing athletes from juniors to professionals across the PGA, LPGA, NHL, MLB, NBA, and NFL. With a science-based approach supported by his PGA classification and TPI, K-Motion, and CHEK biomechanics certifications, he brings a comprehensive perspective to coaching.

Golf photographer who captures the people, places, and moments of the game. Work featured in GOLF, Golf Digest, and The Golfer’s Journal.

Alex Hume, a PGA Professional since 2012 and a PGM graduate from Campbell University, is revolutionizing golf instruction with a data-driven approach. His experience in tournament operations and golf coaching has informed his key role in developing PDI.

A Top 50 Golf Fitness Instructor recognized by Golf Digest, Tyler brings a wealth of physical performance and personalized training program experience to this leadership role for Player Development Solutions.

Joe is a PGA Master Professional who is the 2024 PGA National Teacher and Coach of the Year. He brings 25+ years of PGA Professional instruction to the Vanderbilt Legends Club as the Director of Instruction. He is a Top 100 and TOP 50 Instructor and a former Lead Instructor at the PGA Center for Learning & Performance in Port St. Lucie Florida, PGA Education faculty Lead Instructor & Presenter, and PGA Director and Chairman of the 2011 PGA Teaching Coaching Summit.