Events › Retail & E-commerce
Retail & E-commerce
450
Exhibitors
17,500
Attendees
Sourcing in Market (formerly Seoul International Sourcing Fair) is South Korea's premier B2B retail trade show for consumer goods, corporate gifts, promotional items, and smart lifestyle products. Organized by Coex, it serves as a marketplace connecting retail brands with global buyers.
Exhibitor mix: Themed zones covering Gifts, Home & Living, Beauty & Fashion, Smart & Tech, Food & Kitchen, and a dedicated Tokyo Gift Show Seoul Pavilion.
Sourcing in Market is held annually. This page tracks the next confirmed edition — Sourcing in Market 2027 dates will be added here once announced.
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Venue
COEX Convention & Exhibition CenterMultipurpose · 36,007 m² · 4 halls · ~7,000 people
Asia's leading MICE venue located in Seoul, Korea. It offers 36,007 sqm of exhibition space across four halls and 55 meeting rooms, hosting over 200 exhibitions annually. Part of a complex featuring hotels, shopping, and subway access.
📍 513 Yeongdong-daero, Gangnam-gu, Seoul, KR
Operated by Coex
Organizer
CoexSubsidiary · Seoul, South Korea · Founded 1986
Coex operates South Korea's premier convention center and organizes major international trade shows and corporate exhibitions.
Why people attend
Buyers attend to source unique Korean design products, discover emerging small-to-mid consumer brands, evaluate regional trends, and conduct pre-arranged B2B matching sessions with manufacturers.
Who attends
Exhibitor categories
Sample matches
Filtered to a Series-B SaaS ICP. Your filter will be different.
Sample Match A
example.com
"Strong ICP match: Series B, EU expansion, VP Engineering and CTO attending."
Sample Match B
example.io
"Mid-stage SaaS with active GTM motion; product-led growth signals align with ICP."
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████████.io
"████████████████████████████████████████."
Submit your ICP
to unlock all matches
████████ ██████
████████.io
"████████████████████████████████████████."
Submit your ICP
to unlock all matches
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Frequently asked questions