Events › B2B SaaS
B2B SaaS
500
Exhibitors
15,000
Attendees
SAP's flagship annual conference bringing together customers, partners, and technology experts to showcase cloud enterprise applications, SAP Business AI innovations, and strategic digital transformation solutions.
Exhibitor mix: Organized primarily by tier levels (Platinum, Onyx, Diamond, Emerald, Ruby, Pod) inside the partner ecosystem showcase floor.
SAP Sapphire & ASUG Annual Conference Orlando is held annually. This page tracks the next confirmed edition — SAP Sapphire & ASUG Annual Conference Orlando 2028 dates will be added here once announced.
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500 exhibitors here. You probably care about 20–30. Tell us your ICP, we'll find them.
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⚠️ The exhibitor list for this event isn't publicly accessible yet. We'll work on it once you submit a request.
Venue
Orange County Convention CenterConvention centre · 195,000 m² · 7 halls
The Orange County Convention Center (OCCC) is the second-largest convention facility in the U.S., located in Orlando, Florida. It features 2.1 million sq ft of exhibition space across two interconnected buildings—the West and North-South buildings—hosting trade shows, conventions, and meetings.
📍 9800 International Dr, Orlando, FL 32819, USA
Operated by Orange County Government
Organizer
SAPPublic · Walldorf, Germany · Founded 1972
SAP is a global vendor of enterprise software solutions optimizing business operations and customer relations management.
Why people attend
To evaluate enterprise-wide system integrations, explore SAP Business AI updates, optimize ERP processes, and discover partner ecosystem tools for scaling digital transformations.
Who attends
Exhibitor categories
Sample matches
Filtered to a Series-B SaaS ICP. Your filter will be different.
Sample Match A
example.com
"Strong ICP match: Series B, EU expansion, VP Engineering and CTO attending."
Sample Match B
example.io
"Mid-stage SaaS with active GTM motion; product-led growth signals align with ICP."
████████ ██████
████████.io
"████████████████████████████████████████."
Submit your ICP
to unlock all matches
████████ ██████
████████.io
"████████████████████████████████████████."
Submit your ICP
to unlock all matches
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Frequently asked questions