Events › Consumer Goods
Consumer Goods
35,000
Attendees
MC Mässan is Sweden's premier trade and consumer show for motorcycles, mopeds, and ATVs, bringing together leading manufacturers, gear brands, and clubs to showcase the latest industry trends and seasonal product launches.
Attendees: Motorcycle and moped dealers, industry manufacturers, riding clubs, trade distributors, and general two-wheel automotive enthusiasts.
Exhibitor mix: Organized primarily by major motorcycle brands, club pavilions (brands like Harley-Davidson Club Sweden), accessories/apparel galleria, and custom/stunt presentation areas.
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Venue
ElmiaMultipurpose · 334,000 m² · 4 halls · ~2,000 people
A leading Nordic trade fair and exhibition centre located in Jönköping, Sweden. It features 34,000 sqm of indoor exhibition space across four halls, plus significant outdoor exhibition grounds and a congress center, hosting major events like Elmia Subcontractor.
📍 Elmiavägen 11, 554 54 Jönköping, Sweden
Operated by Elmia AB
Organizer
Moped och Motorcykelbranschens Riksförbund
Nonprofit · Stockholm, Sweden
Swedish industry association for mopeds and motorcycles, organizing trade fairs and representing member interests.
Why people attend
Buyers attend to experience major brand launches, purchase specialized riding gear, test-sit new models, speak directly with factory experts, and network with regional enthusiasts and clubs.
Exhibitor categories
Sample matches
Filtered to a Series-B SaaS ICP. Your filter will be different.
Sample Match A
example.com
"Strong ICP match: Series B, EU expansion, VP Engineering and CTO attending."
Sample Match B
example.io
"Mid-stage SaaS with active GTM motion; product-led growth signals align with ICP."
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████████.io
"████████████████████████████████████████."
Submit your ICP
to unlock all matches
████████ ██████
████████.io
"████████████████████████████████████████."
Submit your ICP
to unlock all matches
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Frequently asked questions