MarketingProfs B2B Forum 2026

Corrie Mieszczak is a content marketing leader with 25 years of experience shaping B2B technology content strategy, thought leadership, and brand messaging. Drawing on a career that spans both corporate and consulting roles, Corrie brings a rare blend of creative vision, process expertise, and an entrepreneurial mindset to complex marketing challenges. Corrie is known for translating big ideas into clear, credible narratives that help organizations build authority and drive growth.

Lorrie Thomas is a marketing strategist, speaker, and advisor who helps leaders rethink how they market—replacing stress, hype, and overwhelm with clarity, ethics, and success. She is founder of Web Marketing Therapy and creator of the MARKEDING approach, a philosophy that blends marketing and education so leaders finally understand what works, why, and how to sustain it.

A lifetime spent working on the creative side of the advertising agency Ogilvy UK has provided Rory with the perfect environment for developing a fascination with the vagaries of human decision-making—he sees the world of advertising and marketing as a sort of Galapagos Island for behavioral science. An accidental TikTok star as well as a celebrated speaker and writer, Rory has found his blend of wit and behavioral insight resonates with audiences far beyond the boardroom. It’s this same passion that inspired him to found Ogilvy’s Behavioural Science Practice, a team of psychology graduates who look for unseen opportunities in consumer behavior, and to write his book Alchemy: The Surprising Power of Ideas That Don’t Quite Make Sense . Rory has variously been President of the IPA, Chair of the Judges for the Direct Marketing Jury at Cannes, and has spoken at TED Global. Rory has also co-written Transport for Humans (with Pete Dyson) and is the technology correspondent of the Spectator Magazine. His 12-week CPD accredited MAD//Masters course helps marketers make sense of accelerated disruption and use a tried and tested mix of creativity, innovation, and behavioral science to your competitive advantage.

Presenting Opening and Closing Commentary Ann will kick us off and close us out at MarketingProfs B2B Forum in that special Ann Handley way. Get ready to feel the spark of creativity. To hear the call to join arms as a B2B marketing community. And to believe in your ability to make marketing magic!

Pam is a seasoned B2B consultant, speaker, fractional CMO, author, and podcaster. Her extensive knowledge covers various areas such as strategic planning, account-based marketing, demand generation, and sales enablement. Pam has written five business books: The Modern AI Marketer in the GPT Era , The Modern Marketer: Guide to Gen AI Prompts , The Modern AI Marketer , Effective Sales Enablement , and Global Content Marketing . She excels in fostering strong partnerships with sales teams to showcase the revenue-generating potential of marketing efforts and to develop cohesive plans that align with overall business goals.

Andy Crestodina is the cofounder and CMO of Orbit Media , an award-winning, 55-person digital agency focused on web design and website optimization. Over the past 25 years, Andy has provided digital marketing advice to over 1,000 businesses. Andy has written over 600 articles on content strategy, SEO, GA4, AI, and visitor psychology. These articles reach more than three million marketers each year. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing , which has been called “the most practical book ever written about digital marketing.”

Zontee Hou is a passionate marketing advisor, speaker, and author of the award-winning book, Data-Driven Personalization. She is the founder and president of Media Volery, a boutique marketing agency in New York City. Her 20 years of marketing experience includes work for the IMF, the UN Food and Agriculture Organization, Fidelity Investments, and Indiana University. Zontee is one of TopRank’s top 50 most influential content marketers and one of LinkedIn’s 16 marketers to follow in 2021. Her work has garnered multiple awards, including several PR News Platinum Awards and a Forrester Groundswell Award.

Bobby Lehew is chief content officer at commonsku, where he leads education and content initiatives. A recognized leader in AI for marketing and storytelling, Bobby speaks nationally on how marketers can harness AI to discover, shape, and sell better stories. Bobby hosts the skucast podcast, featuring conversations with world-class marketers and authors like Seth Godin, Ann Handley, and Michael Bungay Stanier. He is also the editor of The AI Promo Brief, a definitive AI resource for marketers, and trends newsletter The Backpack . A 30-year marketing veteran, Bobby previously spent 25 years at Robyn, rising from the warehouse to CEO and earning recognition on Inc. Magazine’s 5,000 Fastest-Growing Companies list three consecutive years. He’s co-founder of PromoKitchen, a nonprofit focused on education and mentorship. Bobby believes everyone has a story—and every story has an audience. His life’s work is connecting the two.

Paul Ince is a marketing strategist, host, and presenter who believes that the people working within the business are best placed to talk about it. He helps organizations understand their voice and puts strategies in place to amplify it to their market. With over 20 years of experience, he has supported many organizations to increase their visibility online, communicate more effectively, and grow their business. He speaks frequently on how to map content to your customers’ real journeys to buy. In addition to running his content marketing agency, LikeMind Media, Paul hosts marketing-based events in the UK, and cohosts the award-nominated news and politics podcast, Humans Exhaust Me.