Events Retail & E-commerce

Retail & E-commerce

Spring Fair 2027 Exhibitor List

Trade-orientedMega eventIn-personInternational draw
📅 7 February 2027 – 10 February 🏛️ The NEC (National Exhibition Centre) 📍 Birmingham, GB ↗ 🏢 Hyve Group 🔁 annual

1,500

Exhibitors

38,000

Attendees

The UK's absolute largest and most comprehensive marketplace for home, gift, and fashion wholesale retail sourcing, bringing together thousands of global brands and independent suppliers.

Exhibitor mix: Organized across diverse home, gift, and fashion show sectors including Home, Living & Décor, Everyday, Greetings & Stationery, Christmas, Gift, Kids, Toys & Play, Fashion, and Jewellery.

Gifts StationeryHome Decor InteriorsFashion ApparelB2b Trade SourcingRetail Ecommerce wholesalesourcinghomewaregiftsfashionretailconsumer goodssuppliers

Spring Fair is held annually. This page tracks the next confirmed edition — Spring Fair 2028 dates will be added here once announced.

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Venue

The NEC

Exhibition centre · 105,000 m² · 18 halls · ~15,685 people

The NEC is the UK's largest exhibition venue located in Birmingham. It offers 18 interconnected halls totaling over 100,000 sqm of indoor exhibition space, plus dedicated conference facilities and outdoor space, hosting major B2B trade shows, consumer exhibitions, and concerts.

📍 National Exhibition Centre, North Ave, Marston Green, Birmingham B40 1NT, UK

Operated by NEC Group

150 events tracked at this venue → Venue website ↗

Organizer

Hyve Group

PE-backed · London, United Kingdom · Founded 1991

Hyve Group organizes category-defining international trade shows, conferences, and B2B networking ecosystems.

Runs 21 events → LinkedIn ↗ Full portfolio ↗

Exhibitor list

Spring Fair exhibitor list

30 companies are exhibiting at Spring Fair. A sample of 12 is shown below — unlock the full list to see all 30.

18 more exhibitors at Spring Fair.

Unlock the complete exhibitor list — every company, with optional ICP filtering and verified buying-committee contacts per matched account.

Unlock all 30 exhibitors →

Why people attend

Retail buyers and category managers attend to source upcoming wholesale product lines, discovery new trend collections, and place direct orders with major commercial brands ahead of peak retail seasons.

Who attends

Retail buyersindependent retailersdepartment store buyersboutique ownerswholesalersdistributorssourcing managersand suppliers across homegiftand fashion industries.

Exhibitor categories

Home, Living & DécorGiftEveryday & SeasonalGreetings & StationeryKids, Toys & PlayFashion & JewelleryGift & LifestyleFashion & AccessoriesBeauty & Wellbeing

Speakers

118 speakers at Spring Fair

P

Paul Swaby

Director · Cult Of Fashion

fashion campaignslive shootfashion marketing

Also speaking at Fashion at Spring Fair

A

Ami Rabheru

Retail Strategist and Founder · co.lective & Retail Huddle

Bio

Ami Rabheru helps independent, founder-led brands unlock growth and succeed in retail. Drawing on 20+ years as a retail buyer for household names including M&S, Next, and Tesco, she now supports businesses to start, grow, and scale with confidence. Through Retail Huddle, she provides mentoring, workshops, and community support, giving founders the tools and know-how to thrive in a competitive market. Her newest venture, co.lective, takes that mission further, creating a pop-up retail destination at Westfield White City where next-gen brands go from URL to IRL. It’s retail reimagined: conscious, collaborative, and community-first, designed to give emerging brands visibility, credibility, and unforgettable customer connections.

live commerceretail strategysocial commerce

Also speaking at Fashion at Spring Fair, Top Drawer A/W26, Autumn Fair

S

Sophia Agnew

Head of Marketing · Widdop & Co.

retail networkingcelebration

Also speaking at Fashion at Spring Fair

T

Trevor Pfeiffer

Editor & Director · Garden Trade News

garden retailchristmas awardsfestive retail

Also speaking at Glee - Garden Industry Exhibition, Fashion at Spring Fair, Glee

K

Katie Neal

Head of Product · Widdop

retail merchandisingvisual magic

Also speaking at Fashion at Spring Fair

H

Helena Mansell-Stopher

CEO · Products of Change

sustainabilitylicensing industrycircular economy

Also speaking at Fashion at Spring Fair

A

Alison Battisby

Founder · Avocado Social

social media marketingdigital strategyretail marketing

Also speaking at Fashion at Spring Fair, Independent Hotel Show London, Hotel, Restaurant & Catering

C

Charlotte Broadbent

International Marketing and Partnerships Director · Faire Wholesale UK Limited

wholesale retailb2b e-commerceretail partnerships

Also speaking at Fashion at Spring Fair

C

Christine Braithwaite

Trainer · Google

digital marketingretail teche-commerce training

Also speaking at Fashion at Spring Fair, Autumn Fair

G

Graham Soult

Retail consultant · CannyInsights.com

retail insightshigh street retailconsumer trends

Also speaking at Fashion at Spring Fair

J

Jeremy Orriss

Director of Licensing · DIFUZED

licensingbrand partnershipsretail

Also speaking at Fashion at Spring Fair

A

Anne Bradford

Commercial Director · DIFUZED

brand collaborationslicensingbrand strategy

Also speaking at Fashion at Spring Fair

M

Michael Ford

CEO and Creative Director · Threewise

brand licensingconsumer behaviorfandom

Also speaking at SXSW Conference & Festivals, Fashion at Spring Fair

M

Michael Apter

Owner · Paper Tiger

scaling retailindependent retailbusiness growth

Also speaking at Fashion at Spring Fair, Scotland's Trade Fair Spring

J

Joanne Cunliffe

Brand Manager · Widdop

brand managementgiftware retailproduct marketing

Also speaking at Fashion at Spring Fair

A

Alice Molyneaux

Head of Licensing and Brand Partnerships · Liberty

brand licensingdesign heritagebrand partnerships

Also speaking at Fashion at Spring Fair

+ 102 more speakers at this event.

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Frequently asked questions

When is Spring Fair?+
Spring Fair takes place on 7 February 2027 to 10 February 2027.
Where is Spring Fair held?+
Spring Fair is held at The NEC (National Exhibition Centre), Birmingham, GB.
Who organises Spring Fair?+
Spring Fair is organised by Hyve Group.
How many exhibitors attend Spring Fair?+
Spring Fair typically hosts approximately 1,500 exhibitors.
How often is Spring Fair held?+
Spring Fair is held annual.

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