Events › Consumer Goods
Consumer Goods
2,700
Exhibitors
110,000
Attendees
The leading B2B trade fair in Asia for toys, juvenile products, preschool equipment, and brand licensing. Organized by the China Toy and Juvenile Products Association, it brings together global brands, domestic manufacturers, and international buyers to discover market trends and source new products.
Exhibitor mix: Organized by toy categories (Art & Collectible, Educational, Soft Toys/Dolls, Smart-tech) and concurrent specialized areas (China Kids Fair, China Preschool Expo, China Licensing Expo).
China International Toy Fair is held annually. This page tracks the next confirmed edition — China International Toy Fair 2027 dates will be added here once announced.
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Venue
Shanghai New International Expo CentreExhibition centre · 300,000 m² · 17 halls
A premier Sino-German joint venture exhibition center in Pudong, Shanghai, featuring 17 ground-level, column-free halls. It offers 200,000 sqm of indoor space and 100,000 sqm of outdoor space, hosting major international trade fairs.
📍 2345 Long Yang Road, Pudong New Area, Shanghai, 201204, China
Operated by Shanghai New International Expo Centre Co., Ltd. (SNIEC)
Organizer
China Toy and Juvenile Products AssociationNonprofit · Beijing, China · Founded 1986
The sole nationwide trade association representing the interests of the Chinese toy and juvenile products industry.
Why people attend
Buyers attend to directly source a massive inventory of toys from Chinese factories, evaluate emerging industry trends, and discover global IP licensing partnerships across concurrent shows.
Who attends
Exhibitor categories
Sample matches
Filtered to a Series-B SaaS ICP. Your filter will be different.
Sample Match A
example.com
"Strong ICP match: Series B, EU expansion, VP Engineering and CTO attending."
Sample Match B
example.io
"Mid-stage SaaS with active GTM motion; product-led growth signals align with ICP."
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████████.io
"████████████████████████████████████████."
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████████ ██████
████████.io
"████████████████████████████████████████."
Submit your ICP
to unlock all matches
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